Behavioral Science Research Firm Sentient Decision Science Hires VP of Operations
(firmenpresse) - PORTSMOUTH, NH -- (Marketwire) -- 01/03/12 -- Sentient Decision Science, Inc. (), a leading provider of , today announced that Marcia Foley has joined the company as Vice President of Operations. In this role, Foley is responsible for Sentient's business and research execution process.
"Marcia is an experienced client services and operations executive with particular strengths in program and project management, materials, logistics and distribution," said . "These skills will benefit Sentient clients and staff tremendously as we further our leadership in bringing the best of the behavioral sciences to the business community."
With more than 30 years' experience in client services, Foley joins Sentient from geoVue, where she served for five years as Vice President of Client Services and Operations, responsible for client services, production, operations training and technical support. Previously she worked for nine years at Mobility Services International as Vice President of Operations. Other experience includes management roles at Pro CD/Acxiom, DiskCopy and Digital Equipment Corporation.
Foley holds bachelor's and master's degrees in business from Simmons College. She is a member of the Project Management Institute of New Hampshire.
Sentient Decision Science, Inc. is a leading consumer consultancy and provider of behavioral science research methods for businesses that want to better understand the true drivers of their customer and prospect preferences and thereby achieve unrivaled business advantage in their market. The Sentient Decision Science research approach works at the intersection of behavioral science, market research and its clients' key business objectives. The end result is clear, incisive recommendations that provide a strategic advantage in the marketplace by tapping into the conscious and subconscious drivers of consumer behavior. Sentient Decision Science's methodology is the first in the industry to quantify gut feelings by tapping the consumer subconscious and emotional associations with brands. Sentient Decision Science has a broad client base in retail, consumer packaged goods, home electronics and financial services. For additional information, please visit . Follow Sentient Decision Science on Twitter: or visit its blog: .
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Margaret Bonilla
Bonilla Communications
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Datum: 03.01.2012 - 09:22 Uhr
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News-ID 1069496
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