PhoCusWright Projects Double-Digit Growth for European Online Travel Market Through 2012
(firmenpresse) - SHERMAN, CT -- (Marketwire) -- 12/01/11 -- The European online travel market is expected to grow 13% in 2011, as the overall travel market continues a moderate recovery, according to travel industry research authority PhoCusWright, in the new report PhoCusWright's European Online Travel Overview Second Edition (). Following a 2010 rebound, the total European travel market is projected to grow 3% in 2011, amidst ongoing economic uncertainty.
Following a substantial 17% jump in 2010, the European online leisure/unmanaged business travel market will maintain double-digit growth through 2012. The online market's gains are driven largely by online travel agencies (OTAs), which are projected to grow 19% in 2011.
With European online travelers continuing to shift to online channels, European online travel penetration will soon overtake that of the U.S. By 2013, Europe's online leisure/unmanaged business travel market will comprise 41% of the total travel market, versus 40% in the U.S.
PhoCusWright's European Online Travel Overview Seventh Edition is a detailed overview of the European travel market, providing market sizing and growth forecasts through 2013. The report focuses on the European online leisure/unmanaged business travel marketplace, with in-depth analysis of six individual markets: France, Germany, the U.K., Italy, Spain and Scandinavia. The report highlights marketing, distribution and consumer trends for key travel segments, including air, hotel, car rental, tour operators, rail and cruise.
Topics include:
Size of the European travel market and six individual country markets
Market forecasts through 2013
Distribution patterns by segment and channel
In-depth analysis of all major travel supplier segments
Trends among key travel companies
PhoCusWright's European Online Travel Overview Seventh Edition -- a Global and European Edition publication -- provides a comprehensive picture of the European online travel market and includes data and analysis essential to any travel company competing in Europe. Introductory pricing is available through December 31, 2011 (save 10% off the regular report price of US$2,495.
ABOUT PHOCUSWRIGHT INC. ()
PhoCusWright, the travel industry research authority, fosters smart strategic planning and tactical decision-making by delivering primary research on the evolving dynamics that influence travel, tourism and hospitality distribution. To complement its research in North America, Europe and Asia, PhoCusWright partners with and produces several high-profile conferences around the world.
© 2011 PhoCusWright Inc., Sherman, CT United States
Cathy Schetzina
+1 860 350-4084 x380
Themen in dieser Pressemitteilung:
Unternehmensinformation / Kurzprofil:
Datum: 01.12.2011 - 13:19 Uhr
Sprache: Deutsch
News-ID 1062421
Anzahl Zeichen: 0
contact information:
Contact person:
Town:
SHERMAN, CT
Phone:
Kategorie:
Airlines
Anmerkungen:
Diese Pressemitteilung wurde bisher 177 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"PhoCusWright Projects Double-Digit Growth for European Online Travel Market Through 2012
"
steht unter der journalistisch-redaktionellen Verantwortung von
PhoCusWright Inc. (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).
