Selectable Media Ranks Among comScore's Top Video Advertising Properties
Ranking Demonstrates Company's Rapid Growth and Successful Transition to Distributing Video Within Facebook and Mobile Applications
(firmenpresse) - NEW YORK, NY -- (Marketwire) -- 11/30/11 -- According to October's comScore rankings, the Selectable Media video platform continued its path of aggressive growth, advancing to become one of the top twenty-five video advertising properties in the industry. Selectable Media now reaches more than 16 million unique users per month across its new social video platform and content syndication network.
"18 months ago, we recognized that advertiser demand for high impact video inventory was outpacing supply, and saw the Facebook and mobile app ecosystems as underserved distribution outlets," said Matt Minoff, Selectable Media's CEO. "We have made a strong investment in technology that has enabled us to deliver engaging and interactive video advertising to consumers. Our ranking on comScore demonstrates the growing advertiser demand for video within social and mobile environments."
Selectable Media's proprietary ad-server enables brands to place hyper-targeted, immersive video advertisements in front of highly engaged consumers as part of an opt-in value exchange. "Over the last year, we have deeply integrated our product with developers to help them grow and monetize their user base while delivering remarkable audience engagement and ROI for our brand partners," Minoff added.
To continue to execute upon its growth strategy, Selectable Media is also announcing that industry veteran Marc Rothschild has joined the company as Chief Operating Officer. "Selectable Media has built a technology platform that sits at the center of the fastest growing sectors of the digital advertising economy -- video, social and mobile," Rothschild said. "I am thrilled to be joining the company at such an exciting time and look forward to working with the team to continue to drive Selectable Media's rapid growth."
Selectable Media is a leader in creating brand-safe premium video inventory. Selectable Media partners with the hottest Facebook and mobile applications to deliver user selected video ads that increase interactivity and engagement. Selectable Media is headquartered in New York, NY. For more information visit .
Harrison Wise
(212) 777-3235
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Datum: 30.11.2011 - 06:00 Uhr
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