Ilaria Venturini Fendi Awarded the Premier World Fashion Grand Prize in Seoul, South Korea
(firmenpresse) - NEW YORK, NY -- (Marketwire) -- 11/18/11 -- was awarded the first ), during a gala evening that took place in , . Ilaria received the award by the hands of , editor-in-chief of Vogue Italia and recently appointed .
The prizes distinguish those innovators on all levels of the fashion industry who have made efforts to make the business more humane. The categories include, , and , among others.
Venturini Fendi, founder and designer of that she started in 2006, was granted the prize for , which recognizes the person who made the most notable effort to create sustainable modern fashion. Venturini Fendi uses the know-how she acquired while working for her family's illustrious fashion house for her own creative project combining sustainability, ethical production and avant-garde design. The brand explores innovative ways to reuse materials, to save from waste, to give back to the community and to create unique items ranging from handbags to home furniture. Later, thanks to her partnership with the , and more specifically the which supports marginalized communities of micro-producers in developing countries, she moved to work in Kenya and Uganda to produce semi-finished items. Together with the ITC she later developed the first Carmina Campus line entirely made in Africa using locally sourced reclaimed materials. Today, this line is marking its third season. , is the project's tagline, based on the idea that sustainable development can be achieved by providing valuable know-how and creating real jobs.
Winning the award was
is an established non-profit charity organization with international outreach whose purpose is to create development and contribute to economic recovery through fashion, in cooperation with several related United Nations entities, NGO's, the Fashion Industry and private sector. WFDP, chaired by , is the non-profit sector of "Fashion 4 Development a project originally founded in 1996 by supermodel Bibi Russell, fashion designer and activist supporting initiatives to harness the power of fashion's multi-billion dollar industry to help grow and sustain economies.
"I am so delighted that Ilaria Venturini Fendi is our honoree for Fashion and Design at the World Fashion Development Grand Prize Awards 2011 in Seoul. I truly hope that her work through Carmina Campus will continue to inspire other designers around the globe to follow in her footsteps (...). Ilaria's efforts are helping feed families and uplift villages and I applaud her creativity!!" said Evie Evangelou, Chair, World Fashion Development Programme and Co-Founder, Fashion 4 Development.
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Datum: 18.11.2011 - 11:48 Uhr
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