GlobalFit Goes 'Business Casual' to Fight Homelessness
Leading Healthy-Living Company Sponsors Sneaker Week for Nonprofit Back on My Feet
(firmenpresse) - PHILADELPHIA, PA -- (Marketwire) -- 11/11/11 -- Do cross-trainers go with pleated trousers? GlobalFit, the Philadelphia-based company that drives employee wellness through promoting physical activity, is taking that fashion risk by sponsoring Sneaker Week. Sneaker week is a first-ever event benefiting Back on My Feet, the national nonprofit organization that uses running as a vehicle to promote self-sufficiency among those experiencing homelessness.
The campaign is simple -- in exchange for a $5 donation to Back on My Feet, an employee at any participating company can wear sneakers to work during the week of November 14 through 18. Companies can register for free on Back on My Feet's . Reports Anne Mahlum, founder and CEO of Back on My Feet, "Companies in Idaho, Washington State, California, Florida and more are all asking employees to lace up their sneakers and join our movement to change the perception of homelessness."
To GlobalFit President and CEO Frank Napolitano, the sponsorship seems a natural fit. "Our core belief has always been that physical activity changes lives for the better," said Napolitano, "and few have experienced that transformation as powerfully as the men and women who've 'graduated' from Back on My Feet's program."
Founded in 1992, GlobalFit's signature offering is , a program that uses cutting-edge technology to encourage and track more walking, running, dancing and other physical activity.
GlobalFit helps people get fit and stay healthy by delivering that are fun, easy and effective. Since 1992, GlobalFit has been helping companies build healthier workforces. Today more than 70 million North Americans are eligible to access GlobalFit's unique programs that focus on delivering wellness through physical activity. Visit for more information.
Back on My Feet, launched in Philadelphia in 2007, is a non-profit organization that promotes the self-sufficiency of people experiencing homelessness by engaging them in running to build strength, confidence and self-esteem. Members run Monday, Wednesday and Friday mornings and must maintain 90 percent attendance to move forward in the program and gain access to job training, employment and housing opportunities. Back on My Feet has chapters in Atlanta, Baltimore, Boston, Chicago, Indianapolis, Philadelphia and Washington DC. The organization's New York City chapter will launch in April 2012. Back on My Feet has received media support, including attention from , , and for its ingenuity in tackling this difficult social issue. More information can be found at .
Contact:
Karyn Pless
Marketing
215.320.4204
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Datum: 11.11.2011 - 14:20 Uhr
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News-ID 1056386
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