WOMMA Announces Keynotes at Summit in Las Vegas
Keynotes INCLUDE Sally Hogshead, Simon Mainwaring, NFL Players Association
(firmenpresse) - CHICAGO, IL -- (Marketwire) -- 11/03/11 -- The Word of Mouth Marketing Association (WOMMA) today announced , Author, Speaker & Chief Fascination Officer of Fascinate, as the opening keynote speaker at the upcoming conference at the Cosmopolitan of Las Vegas, Nov. 16-18, 2011. Summit is the official industry conference, focused on creating talkable brands online and offline.
, Author, Speaker & Chief Fascination Officer of Fascinate, will reveal surprising answers in the science of fascination and teach how to harness attention in 9 seconds or less in her opening keynote session, titled "How to Fascinate."
, Founder/Author of We First, will discuss how brands can build communities, profit and positive impact, and how social media can remake capitalism and build a better world.
, NFL Players Association Executive Committee and Cornerback, Baltimore Ravens, and , Assistant Executive Director of External Affairs, NFL Players Association, will reveal how social media was the MVP in saving the NFL season.
, VP of Platform, Klout, , Chief Strategy Officer, Dachis Group, , CEO, KellerFay, and , Executive Vice President - NA Director, Ogilvy 360 Digital Influence, will participate in a panel discussion debating the measurement methods of online influence.
You'll hear from industry thought leaders on key issues in word of mouth and social media marketing, including:
Offline Word of Mouth Marketing
Paid, Earned, Owned Media
Content Marketing
Social Cause Marketing
Gamification
Mobile Marketing
Customer Engagement
Measurement
WOMMY Awards Luncheon
More information about the WOMMA Summit 2011:
WOMMA Summit 2011 agenda:
WOMMY Awards 2011:
Word of mouth and social media ethics:
WOMMA Membership:
WOMMA, , is the leading trade association in the marketing and advertising industries that focuses on word of mouth, consumer-generated and social media platforms -- or marketing techniques that include buzz, viral, community, and influencer marketing, as well as brand blogging. The organization is committed to developing and maintaining appropriate ethical standards for marketers and advertisers engaging in such marketing practices, identifying meaningful measurement standards for such marketing practices, and defining "best practices" for the industry.
Founded in 2004, WOMMA members include marketers and brands that use word of mouth marketing to reinforce their core customers and to reach out to new consumers, agencies that deliver word of mouth services and technologies, researchers that track the word of mouth experience and offline and online practitioners.
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Kristen Smith
312.853.4400
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Datum: 03.11.2011 - 08:00 Uhr
Sprache: Deutsch
News-ID 1053119
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