The Strive Group Honored for Superior Packaging Design
Leading Integrated Merchandising Supply Chain Company Praised for Innovative Display Solutions Developed for PepsiCo and Multi Packaging Solutions
(firmenpresse) - CHICAGO, IL -- (Marketwire) -- 11/01/11 -- , an integrated merchandising supply chain company servicing the retail and consumer packaged goods sector, announced today it received three awards at the 15th Annual International Corrugated Packaging Design Competition. The competition, which is hosted by the Association of Independent Corrugated Converters (AICC), recognizes independent packaging converters who exceed their customers' expectations when it comes to packaging designs and displays.
The Strive Group was recognized with three awards within the standee and floor display categories. PepsiCo-Frito Lay's Green Lantern display and Multi Packaging Solutions' (MPS) Call of Duty display took first and second, respectively, for standee displays, while PepsiCo's School Bus took third in the floor displays category. For the first place Green Lantern display, Strive leveraged imagery from the popular movie to capture the attention of consumers. A flashing LED ring attached to a 3D arm and holographic chest emblem created visual impact that drove traffic to the product and created more placement opportunities with retailers, while the base structure highlighted PepsiCo's brand logos and provided online offer instructions. The overall promotion drove more than a 10 percent increase in incremental sales compared to the same period the previous year.
"Because of The Strive Group's roots in the corrugated packaging industry, we take considerable pride in winning three awards at the International Corrugated Packaging Design Competition," said Mike Harper, senior vice president of sales and design at The Strive Group. "Our team works hard to create displays that will resonate with consumers and drive sales for our clients, and it's gratifying to be honored by our peers."
The company was honored for its International Corrugated Packaging Design Competition wins during a ceremony at the AICC Design Summit on October 27. Earlier this month, the company also won four awards for its creative, innovative and cost-effective displays.
The Strive Group's Integrated Merchandising Supply Chain (IMSC) model is a business process that compresses the merchandising supply chain to a "just in time" delivery model. IMSC encompasses the full spectrum of sales, marketing, operations, transportation, finance and procurement, aligning goals and linking teams. The Strive Group's IMSC commercialization execution model gives customers a complete understanding of the total cost of ownership (TCO); an accurate measurement of the return on merchandising investment (ROMI); and a faster time-to-market for their products. The Strive Group enables customers to reduce or eliminate obsolete materials, control inventory management, better deploy internal resources and significantly enhance service levels internally and externally. For more information visit:
Katelyn Henry
Version 2.0 Communications
617-426-2222
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Datum: 01.11.2011 - 08:00 Uhr
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News-ID 1051927
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