SHIFT Communications Tapped as AOR by ad:tech
ad:tech Hands Pioneering Social Media Agency Digital Marketing's #1 Event
(firmenpresse) - BOSTON, MA -- (Marketwire) -- 10/24/11 -- SHIFT Communications, the social media public relations agency, today announced it has been chosen by the Digital Marketing division of dmg :: events, the parent company of the ad:tech expositions and conferences, to handle all of the traditional public relations and social media duties for ad:tech New York, the digital marketing industry's leading conference and trade show. ad:tech New York takes place at New York's Javits Convention Center, November 8-10, 2011. The ad:tech series of conferences are the largest digital marketing events in the world, attracting tens of thousands of marketing professionals looking to learn what's new and hot in the digital marketing space.
SHIFT will also run point for the ad:tech Press Briefing, an invite-only event highlighting the show's 10 most newsworthy announcements from vendor submissions. The on-site media briefing will take place on Wednesday, November 9, 2011. All 10 finalists will present their news in four to five minute presentations to a captured audience of ad:tech's attending press corps.
In addition to ad:tech New York, SHIFT will also be handling PR and social activities for two of dmg :: events' smaller shows geared toward senior digital marketers and CMOs:
The Digital Collective was specifically created for senior digital marketers from organizations with $1 billion or more a year in annual revenues, providing a regionally driven peer-to-peer exchange that facilitates best practices and fuels new and meaningful relationships.
The CMO Collective, an exclusive one-day, invitation-only event steered by a governing body of distinguished marketing leaders from Fortune 1000 companies. The CMO Collective is a series of private conferences built "by CMOs, for CMOs." There are currently four CMO Summits in the East, West, North Central, and South Central regions.
Suggested Tweet: (at)SHIFTComm now represents (at)adtech New York, November 8-10, 2011. Follow #adtech for News, Info & Speaker line up!
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"From the moment we first spoke to SHIFT's team we were impressed by their enthusiasm for the digital advertising space and the creativity of their ideas," said Susan C. MacDermid president, dmg :: events digital marketing. "SHIFT clearly understands the new marketing mix and the critical role PR plays in our efforts to make sure ad:tech remains the most relevant, edgy must-attend event for professional marketers, the industry and the companies that sell to these audiences."
"It's an honor to be chosen by ad:tech, which is such an iconic brand in the digital marketing world," said Jim Joyal, principal, SHIFT Communications. "The synergies between our two brands are strong, and we look forward to working within our community of digital marketing peers to demonstrate ad:tech's leadership in highlighting the latest digital marketing strategies, tactics and products. No event has a stronger presence in the marketing world, and the quality of the show's speakers, sessions and attendees is a testament to the strength of the brand."
For fifteen years, ad:tech has provided media, marketing and technology professionals with the tools and techniques they need to succeed in a changing digital world. With 9 shows in 7 countries, ad:tech's globally respected roster of speakers, sessions and exhibitors continues to make it the preferred resource and destination for digital marketers everywhere. It's where marketers gather together to do business in a vibrant and exciting marketplace.
SHIFT Communications is an award-winning, national and independent social media public relations agency that has represented some of the best-known enterprise and consumer technology brands, including AOL, Overstock.com, Logitech, Bing, Quiznos, Virgin Mobile, Yelp, Johnson & Johnson and H&R Block. SHIFT pioneered the world's first Social Media News Release and Social Media Newsroom, changing PR forever. SHIFT Communications' 90+ employees are located in the Boston, San Francisco and New York metros. For more information on SHIFT's high-tech public relations, consumer public relations and content marketing programs, visit .
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Datum: 24.10.2011 - 07:00 Uhr
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News-ID 1048953
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