The Strive Group Wins Multiple Design of the Times Awards
Leading Integrated Merchandising Supply Chain Company Is Recognized for Best Displays in the Drug Store and Convenience Retail Channels
(firmenpresse) - CHICAGO, IL -- (Marketwire) -- 10/20/11 -- The Strive Group, an integrated merchandising supply chain company servicing the retail and consumer packaged goods sector, announced today that it received four Design of the Times awards for its creative, innovative and cost-effective displays. The company was awarded the Gold, Silver and Bronze honors in the drug store retail channel category for three programs it created for Coty, Inc.'s Sally Hansen brand, as well as a Bronze award in the convenience retail channel category for a Trident Vitality counter unit the company developed on behalf of Kraft Foods.
The awards highlight The Strive Group's continued commitment to delivering compelling, creative display solutions that connect brands with shoppers. The company was recognized at an awards reception held on Oct. 19 at the Shopper Marketing Expo in Chicago, where all of the displays were on exhibition.
One of the award-winning displays was created to launch Sally Hansen's premium "Salon Effects" nail polish into the retail marketplace. The display was designed to enable consumers to try the product before purchasing it. The Strive Group's creative team was able to maximize Coty's investment in the display by designing elements that could be updated individually. The displays have been so successful that Coty has ordered more than 25,000 additional units.
The Strive Group has won numerous Design of the Times awards over the years. The company also recently won a prestigious American Package Design Award for its innovative work developing a multi-vendor packaging program for Kraft Foods. Its ability to deliver measurable value to its customers has also earned The Strive Group partnerships with major brands including Alberto Culver, Nestle, 3M, Procter & Gamble, PepsiCo and many more.
"The Design of the Times Awards have a special meaning for all of us at The Strive Group because the winners are chosen by peers and customers," said Mike Harper, senior vice president of sales and design at The Strive Group. "We are very proud of our work and the value we deliver to our customers and it is wonderful to be recognized for it."
The Strive Group's Integrated Merchandising Supply Chain (IMSC) model is a business process that compresses the merchandising supply chain to a "just in time" delivery model. IMSC encompasses the full spectrum of sales, marketing, operations, transportation, finance and procurement, aligning goals and linking teams. The Strive Group's IMSC commercialization execution model gives customers a complete understanding of the total cost of ownership (TCO); an accurate measurement of the return on merchandising investment (ROMI); and a faster time-to-market for their products. The Strive Group enables customers to reduce or eliminate obsolete materials, control inventory management, better deploy internal resources and significantly enhance service levels internally and externally. For more information visit:
Katelyn Henry
Version 2.0 Communications
617-426-2222
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Datum: 20.10.2011 - 11:24 Uhr
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