AdKeeper Announces New Advertisers, Advisory Board Members, Team Members and Promotions
Traction With New High-Profile Brands Helps Drive Next Generation of Consumer and Marketer Engagement Addition of New Advisory Board Members, Team Promotions and New Hires Fortify Company Leadership and Growth Strategy
(firmenpresse) - NEW YORK, NY -- (Marketwire) -- 10/19/11 -- AdKeeper, the service that puts consumers in control of their Internet experience by enabling them to save -- or Keep -- ads of interest for engagement on their own time, today announced a number of key additions to the company's partner list and leadership team. New advertising partners -- like American Express, FedEx and Verizon Wireless -- add momentum to the mission of giving consumers a better way to manage their experience on the Internet. Complementing this momentum are new Advisory Board members -- seasoned executives from a who's-who of top global brands that will aid and support AdKeeper's executive management team.
In addition, the company has promoted industry veteran MaryAnn Bekkedahl to President of AdKeeper and Steve Nieker to President, Product & Technology. These strategic shifts in the team structure will help drive AdKeeper's consumer growth and partner relations as the company evolves.
AdKeeper is honored to announce the newest members of our Advisory Board:
Lisa Cochrane, Senior VP, Marketing, Allstate Insurance Company
Pat Dermody, VP, Marketing Services, Sears
Martin St. George, SVP, Marketing and Commercial Strategy at JetBlue Airways
Dave Morgan, Founder and CEO, Simulmedia
Michael Perlis, President and CEO at Forbes Media
LisaAnn Rocha, SVP, Managing Director, SMG Performance Marketing
Shiv Singh, Global Head of Digital, PepsiCo Beverages
Michael Sprague, Vice President Marketing and Communications, Kia
Rob Weisberg, Chief Marketing Officer, Zipcar
Shiv Singh, Global Head of Digital Services for PepsiCo Beverages, said, "AdKeeper is long overdue. I can't wait for it to become a standard across the web. It moved digital advertising forward in ways that protect consumer experiences while still providing value to advertisers. It's one of those solutions that's a win for consumers, advertisers and media companies all at once."
MaryAnn Bekkedahl said, "AdKeeper continues to attract new advertisers to the blue chip list of Keepable brands. The addition of our latest advertiser partners -- including American Express, Ancestry.com, Dannon, FedEx, Hillshire Farms, Intelius, Lenovo, Lowe's, Magnum, Publisher's Clearing House, The New York Times and Verizon Wireless -- gives consumers even more opportunities to find and Keep ads that interest them."
Scott Kurnit, founder and CEO of AdKeeper, said, "I couldn't be more pleased that my founding partners, MaryAnn Bekkedahl and Steve Nieker are stepping into enhanced roles with the company. In the true nature of a start-up, both have been functioning way beyond the bounds of their positions for quite some time and to formalize their roles sets the company up for our next phase of development."
In addition to Bekkedahl and Nieker, David Murnick, who has run Advertising Operations since the first of AdKeeper's 10 billion impressions went live, assumes the role of Senior Vice President, Client Services and Operations.
New senior hires include Jon Gregg who joins AdKeeper to oversee continued advertiser partner growth as Senior Vice President of Advertiser Solutions, and Ravi Pillai, who comes on board as Vice President of Publisher Relations. Gregg is known for his success in digital media, ad tech sales and business development at Yahoo!, Fox Audience Network and start-ups including Blinkx and Ground Break Marketing. Pillai has been known for his accomplishments at Reliance Entertainment (partners with Dreamworks SKG &BBC), Warner Bros. and startups 212 Media and Image Space Media.
Jeremy Allaire, Founder, Chairman and CEO, Brightcove; John Battelle, CEO, Federated Media; John Borthwick, CEO, Betaworks; Peggy Conlon, President and CEO, The Advertising Council; David Cowan, AdKeeper Angel Investor, Partner, Bessemer Ventures; Esther Dyson, Angel Investor, Former Host, PC Forum; Byron Glore, Founder and President, TGG Incubate; Bob Greenberg, Chairman and CEO, R/GA; Kenneth Lerer, Lerer Ventures; Wenda Harris Millard, President, MediaLink, LLC; Janet Robinson, The New York Times Company; David Rosenblatt, Former President, Global Google Display Advertising; Bijan Sabet, Partner, Spark Capital; George Schweitzer, President, CBS Marketing Group.
Alaska Airlines, Allstate, Ally Bank, AT&T, Best Buy, Campbell's, CBS, Coca-Cola, Ford, Gap, General Mills, Hotels.com, InterContinental Hotels Group, JetBlue, Kia Motors, Kmart, Kraft Foods, Macy's, Papa John's, Pepsi, Sara Lee, Sears, Showtime, The Advertising Council, The Progressive Group of Insurance Companies, The Home Depot, Unilever, Volvo, Warner Bros., Wendy's and Zipcar.
is an online service that is free for consumers and enables them to engage with Internet advertising on their own time and terms, while improving their overall content experience. Scott Kurnit, one of the nation's most successful media entrepreneurs and the founder of About, Inc., brought AdKeeper into beta in February 2011. AdKeeper is backed by over $40 million in venture funding from Oak Investment Partners, DCM, True Ventures, Spark Capital and First Round Capital. The company is based in New York City. For more information, visit .
Contact:
Susan Turner
646.202.9783
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Datum: 19.10.2011 - 07:00 Uhr
Sprache: Deutsch
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