Word of Mouth Marketing Association Announces 2011 WOMMY Award Nominees
(firmenpresse) - CHICAGO, IL -- (Marketwire) -- 10/19/11 -- The Word of Mouth Marketing Association () announced today the nominees for the 2011 , the only awards program focused solely on business results from . The nominees will be presented their awards at the WOMMY Awards Luncheon during the 6th annual conference in Las Vegas, Nov. 16-18, 2011.
The WOMMYs celebrate the people, agencies, and brands behind the most innovative and effective word of mouth marketing campaigns implemented within the past year. This year's categories were Introduction, Momentum, Social Media, Measurement, and three new categories, Cause Marketing, Customer Relationship Management, and Mobile.
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How Word of Mouth Marketing Grew Dettol Sales 86% in Three Months and How we Proved 15X ROI of WOM vs. TV
The Pink Army
Wonderopolis: Inspiring a New Literacy and Learning Experience
Small Business Saturday
Humanizing GameStop by Embracing Their Customers with Digital Arms
Using the Human Touch to Generate Brand Loyalty
U by Kotex*: The Story of How Social Media Blew Up a Category, Abolished Euphemisms and Gave Women a Voice
Windows Phone 7 - Sustain Launch Momentum & Drive Purchase Consideration
How Sprint Learned that Customer Love Could Cure Their Ill's
Huggies Babies On-the-Go
Maxwell House Helps America Be Good to the Last Drop
Vail Resorts Combines Facebook, Nike+ and Gowalla With EpicMix
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Sharing the Army Strong Story
The nominees were selected based upon the following criteria: a clearly identified business problem; a well-articulated insight into the problem; a creative solution; and results that relate back to the business problem.
The case studies from the top award winners will be published in the 2011 WOM Works research book, available for sale through WOMMA in November 2011. The 2010 WOM Works book can be purchased .
About the WOMMY Awards:
About WOMMA Summit:
WOMMA, , is the leading trade association in the marketing and advertising industries that focuses on word of mouth, consumer-generated and social media platforms -- or marketing techniques that include buzz, viral, community, and influencer marketing, as well as brand blogging. The organization is committed to developing and maintaining appropriate ethical standards for marketers and advertisers engaging in such marketing practices, identifying meaningful measurement standards for such marketing practices, and defining "best practices" for the industry.
Founded in 2004, WOMMA currently has approximately 350 members. They include marketers and brands that use word of mouth marketing to reinforce their core customers and to reach out to new consumers, agencies that deliver word of mouth services and technologies, researchers that track the word of mouth experience and offline and online practitioners.
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Kristen Smith
312.853.4400
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Datum: 19.10.2011 - 06:00 Uhr
Sprache: Deutsch
News-ID 1047467
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Advertising, PR and Marketing
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