Altitude Digital Partners Launches New Video Platform
(firmenpresse) - DENVER, CO -- (Marketwire) -- 10/18/11 -- Altitude Digital Partners (ADP), which provides yield management and integrated media opportunities for the web's premier publishers, announced today that the company has launched its Video Platform, Visualtising.com. ADP works with premium publishers to maximize the revenues of their display, mobile and now video advertising.
"Visualtising is truly a one stop shop video platform for premium publishers. We offer publishers a custom player that is formatted to their site, syndicated brand safe-content and quality advertisements," said Jeremy Ostermiller, Founder and CEO, Altitude Digital Partners
The Visualtising video library includes thousands of videos that span across 10 categories and 100 subcategories, all of which are professionally produced and high quality. Visualtising has three major video formats including pre, mid and post-roll, allowing publishers to wrap their content with advertising.
"Video is exciting because the rates are much higher than traditional display ads and our system allows publishers to reach close to a 100% fill rate," boasts Joe Salvador a video technology veteran and V.P. of Video Operations at ADP. "Best of all setup for the publishers takes five minutes. In a matter of no time a publisher can take advantage of the power of video!"
For publishers that want to enter the video advertising marketplace, there are many upfront costs, difficult integration and system set-ups, as well as countless hours of legwork aligning video advertising partnerships. Publishers must buy a custom player, pay for ad serving costs, acquire expensive syndicated content, hire an ad operations expert and integrate internal systems with video ad networks, RTB and DSP platforms. It is also well known that the video advertising networks do not efficiently work together, which can lead to low fill rates, below average CPMs and difficulties filling international traffic.
The Visualtising system is unique and an all-in-one operation offering publishers the player, content and advertising. There are no upfront fees to the publisher and Visualtising works off of a revenue share. Visualtising has created strategic partnerships with the major players within the video advertising ecosystem creating the opportunity for higher CPM rates and overall fill rate. Bunkershot.com, GolfTV.co and Filmannex.com are just a few of the clients that are already using the platform. For more information visit
Kelli Oloughlin
303.292.1414 x32
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Datum: 18.10.2011 - 08:00 Uhr
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