Addictive Mobility Publishes White Paper "The Rise of Mobile Social Targeting" the Future of Mobile Advertising
Study confirms that social targeting is the most effective form of behavioral targeting
(firmenpresse) - TORONTO, ONTARIO -- (Marketwire) -- 10/18/11 -- Addictive Mobility, a leader in mobile social advertising, announced today that its white paper, "The Rise of Mobile Social Targeting" is available for download.
As audiences continue to make the jump to smartphones and tablets, the number of users accessing social media on a mobile application or browser continues to rise. There has never been a better opportunity for brands and advertisers to immediately understand consumer intent and deliver the appropriate message to the correct audience. Having the technology to effectively reach this audience is crucial for mobile advertising.
"Traditionally, behavioural targeting technologies have been tasked with analysing user behaviour to derive intent, and secondly interpret the hypothesized intent for semantics. This process of machine inference is less than perfect and even companies such as Facebook have publicly acknowledged the challenges with this approach," said Dilshan Kathriarachchi, Addictive Mobility's CTO. "Our technology interprets a social data set rich with user described intent, allowing us to focus all our effort and energy at tackling the semantic question for mobile advertising that address real-world problems for end-users and advertisers alike."
"The Rise of Mobile Social Targeting" explains the benefits of this social data to advertisers and marketers. Social targeting uses social data to build real time and highly customized audiences at scale. The information that is gathered is far more relevant to advertisers who can use that information to target their products to the most appropriate audiences. "We are excited to publish a white paper that will shed light on those misconceptions and offer the advertising industry some direction on how to leverage the massive opportunity that social data represents." says Nussar Ahmad, Addictive Mobility CEO.
Topics covered in this white paper are:
If you would like to download a copy of the white paper, please visit:
About Addictive Mobility
Addictive Mobility is an award-winning premium mobile advertising network with offices in Toronto and Los Angeles. Recognized with 7 industry awards in the past 3 years, the mobile ad network has leveraged their social targeting solutions to help a number of advertisers and creative agencies develop successful advertising campaigns. For more information, please visit .
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Addictive Mobility
Rachelle Cuevas
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Datum: 18.10.2011 - 07:00 Uhr
Sprache: Deutsch
News-ID 1047053
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