Vanity Events Holdings, Inc. to Launch National TV Campaign for First Short Form Infomercial
Company Has Exclusive Direct Marketing Rights for SORBCO's Unique Plant-Sorb Products
(firmenpresse) - BAY HARBOR ISLANDS, FL -- (Marketwire) -- 10/18/11 -- Vanity Events Holdings, Inc. ("Vanity" or the "Company") (OTCBB: VAEV), today announced it will soon launch its first short-form (two-minute) infomercial featuring "Plant-Sorb." Licensed by Vanity from Floral Park, NY-based Sorbco, this unique suite of products is designed to protect surfaces from water damage.
"Water seeping from house plants on to furniture, carpets and hardwood floors has been the bane of homeowners forever," said Charles Rick, Sorbco's CEO.
"Utilizing a patent-pending, super absorbent polymer (SAP) technology that Sorbco has been using industrially for more than a decade, they have created a remarkably effective and highly economical solution to this age old problem with Plant-Sorb," added Lloyd Lapidus, interim CEO of Vanity.
Lapidus said the short-form spot was produced by one of the nation's leading infomercial production firms and will be broadcast nationally on a number of cable networks that target the Plant-Sorb demographic.
"Because of the uniqueness of the product and its extensive absorption capabilities, the polymers in Plant-Sorb transform moisture into gel protecting the surface below the pad from water/liquid damage," said Lapidus.
"We're confident that consumers will not only be attracted to the effectiveness of the product but the extremely competitive price points and multiple product offerings," said Greg Pippo, Vanity CFO.
Lapidus said that the Plant-Sorb products will also be available online at one of the Company's properties .
is a Holding Company with expanding lines of business. The company's mission is to acquire and develop diverse businesses with innovative products or services while maintaining synergistic partnerships and relationships.
This approach is best accomplished when Vanity enters into licensing arrangements with third parties whose lines of business management feel they can incrementally grow. Vanity plans to expand and grow those lines of businesses by leveraging our sales and marketing experience with both traditional retail and all channels of direct response media. This approach eliminates traditional costs of production and/or some of the other inherent costs that are associated with prime retail distribution without encumbering the company. Vanity also markets these unique products directly to the consumer and marketplace through one of its owned properties . For additional information go to .
Certain statements set forth in this press release constitute "forward-looking statements." Forward-looking statements include, without limitation, any statement that may predict, forecast, indicate, or imply future results, performance or achievements, and may contain the words "estimate," "project," "intend," "forecast," "anticipate," "plan," "planning," "expect," "believe," "will likely," "should," "could," "would," "may" or words or expressions of similar meaning. Such statements are not guarantees of future performance and are subject to risks and uncertainties that could cause the company's actual results and financial position to differ materially from those included within the forward-looking statements. Forward-looking statements involve risks and uncertainties, including those relating to the Company's ability to grow its business. Actual results may differ materially from the results predicted and reported results should not be considered as an indication of future performance. The potential risks and uncertainties include, among others, the Company's limited operating history, the limited financial resources, domestic or global economic conditions, activities of competitors and the presence of new or additional competition, and changes in Federal or State laws. We do not undertake an obligation to update or revise any forward-looking statement, except as required by law. More information about the potential factors that could affect the Company's business and financial results is included in the Company's Form 10-K for the fiscal year ended December 31, 2010 and its other periodic filings filed with the Securities and Exchange Commission and available on its website ().
Vanity Events Holding, Inc.
Investor Relations
Email Contact:
786-530-2164
Themen in dieser Pressemitteilung:
Unternehmensinformation / Kurzprofil:
Datum: 18.10.2011 - 06:30 Uhr
Sprache: Deutsch
News-ID 1046946
Anzahl Zeichen: 0
contact information:
Contact person:
Town:
BAY HARBOR ISLANDS, FL
Phone:
Kategorie:
E-Commerce
Anmerkungen:
Diese Pressemitteilung wurde bisher 128 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"Vanity Events Holdings, Inc. to Launch National TV Campaign for First Short Form Infomercial
"
steht unter der journalistisch-redaktionellen Verantwortung von
Vanity Events Holdings, Inc (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).
