BroadHop and Heavy Reading Study Finds Policy Servers Must Scale up Massively as Mobile Operators Move Into the LTE Era
Research Provides Business Case and Cost Justification for Moving to Policy 2.0
(firmenpresse) - DENVER, CO and LONDON -- (Marketwire) -- 10/17/11 -- the leader in next generation policy control platforms for telecom operators, and , the research division of the Light Reading Communications Network, today unveiled "Scaling Up Policy: Balancing Cost & Functionality in the LTE Era" a business case analysis and cost model for the much needed shift by mobile operators to next generation policy management networks from traditional legacy platforms, as subscribers and traffic on networks continue to explode.
Telecom operators are shifting toward a new set of policy use cases focused on differentiation, personalization and monetization. And in this new environment, many more policies are being devised and deployed. As operators make the transition to LTE, the load on existing servers will continue to escalate rapidly. This raises some major issues about the ability of servers to cope and the likely impact on cost.
Through collaboration with , cost implications were specifically studied in LTE deployments. By examining the extensive modeling of business cases, costs, and existing real world examples, the research concludes that a next-generation policy platform is essential for mobile operators to scale to handle extremely high levels of demand and policy complexity, and meet the core need for a solution that can be deployed for the longer term, all at a manageable cost.
The modeling exercise showed that the cost of policy is only a small proportion (around 2 percent) of the overall cost of a new LTE build over a five-year build period in the next-generation policy case -- and given the high strategic value of policy, the return on investment (ROI) is likely to be positive.
Key findings from the report show that by implementing a next-generation policy product, service providers will be able to:
Massively scale policy deployment without adversely impacting cost structures
Drive ROI, even for a complex policy deployment
Integrate Policy 2.0 to become a key part of the core network architecture
Have a more open and more flexible policy creation environment, reducing engineering/professional service costs associated with introducing new policies or amending existing ones
"Traditionally, legacy policy management platforms have been expensive, slow to roll out new services and harder to adjust to real time network needs, " said Bill Diotte, BroadHop CEO and President. "Today as telecom operators struggle with revenue stagnation, the research presented here provides the business case and cost justification for deploying a Policy 2.0 solution. Only a modular, next generation platform can meet all of these ever-changing requirements."
"In the first stage of dealing with the new challenges thrown up by the growth of mobile broadband and data, network operators have been focused on traffic and congestion management," said Graham Finnie, Heavy Reading Chief Analyst. "In our extensive modeling, we determined that a next-generation policy platform is needed to scale to handle extremely high levels of demand and policy complexity, and meet the core need for a solution that can be deployed for the longer term, at a manageable cost."
In LTE networks, all customers will be using smartphones or similar devices, and will have access to even more bandwidth, encouraging development of new, demanding applications, especially in the area of video. More generally, though, the high investment in LTE will require operators to ensure that their portfolio of services is rich enough to maintain and even increase ARPU. The transition to LTE will encourage even more competition from third-party application providers in all areas, including communications services and network operators who must respond with an ever-richer and more personalized set of service options for customers.
BroadHop's Quantum Network Suite is specifically designed to enable service providers to make the shift from network centric, defensive bandwidth management to intelligent broadband services and next-generation mobile data and application delivery.
To arrange an interview or briefing, please call Ilona Mohacsi at +1 631 764 3729 or email at
Deployed by more than 70 telecom service providers serving more than 300 million subscribers in 30 countries, BroadHop's advanced next-gen policy management solutions enable service providers to control network resources in real time, monetize new services and applications, and deliver personalized, identity-based services in wireless and wireline networks. BroadHop products enable service providers to deliver converged applications, content and services over multi-access networks, so they can quickly build new revenue streams, reduce operating expenses, and create competitive advantage in their markets. For more information on BroadHop and its products, visit or follow the company on .
All trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.
Ilona Mohacsi
PenVine for BroadHop, Inc.
+1 631-764-3729
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Datum: 17.10.2011 - 07:16 Uhr
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