PulsePoint's October Road Show Connects Brand Marketers and Policy Makers With Digital Marketing Experts
(firmenpresse) - NEW YORK, NY -- (Marketwire) -- 10/17/11 -- , a digital media technology company, today announced that several executives on its team will hit the road this month to lead digital workshops, panels and webinars covering a variety of topics. In response to attendee demand, the expert discussions will address the critical need for brand-safety across digital marketing, how social media cross-informs the smartest cross-channel engagements, and take a deep dive into what pharmaceutical marketers need to know now to predictably achieve campaign success.
Beginning October 18 at 4:30 p.m. at the OTA Online Trust Forum in Washington, D.C., PulsePoint CPO Steven Vine will moderate a panel titled, "Consumer Trust in 2011." The session will focus on the state of consumer trust and how it has evolved over the last year. Panelists, including Ken Mortensen, VP, assistant general counsel and CPO at CVS Caremark, and Anne Toth, chief trust officer for Yahoo!, will discuss how consumer trust is lost and how companies can avoid common pitfalls.
On October 19, PulsePoint will participate in the Digital Pharma conference in Philadelphia, PA. On day two of the event at 8:30 a.m., Tanayia Washington, manager of insights and analytics for PulsePoint, and Trevor Norrington, senior account executive for the company, will co-present the session, "Change The Prescription." Occurring during the multi-channel marketing strategies track, this session will focus on how pharmaceutical marketers can go beyond traditional ad targeting to increase the success of their campaigns.
Finally, on October 25 at 2:00 p.m. ET, PulsePoint will host a Webinar with Retail Online Integration titled, "Take the Guesswork Out of Social Media Marketing." PulsePoint vice president of sales, Michael McIntyre, and senior product manager, Candace Marks, will lead this insightful session. Attendees will learn how to leverage insight from search and social listening channels to more accurately identify audience and context and, ultimately, increase ROI from the social channel as it informs display media to intelligently extend reach and engagement Interested parties may register for this free webinar .
Copyright ©2011 PulsePoint, Inc. All Rights Reserved.
™ is a digital media technology company committed to helping marketers and publishers gain greater audience transparency and deeper engagement across digital channels at unprecedented scale. PulsePoint's holistic platform integrates analytic and ad-serving solutions that power predictable audience engagement across display, social, mobile, video and email. PulsePoint delivers a spectrum of services, including data management and media mix optimization, content distribution, contextual ad exchange capabilities, RTB and crowd sourcing. The company's real-time, patented technology powers the digital marketing success for each of the agency holding companies and thousands of leading brands and publishers. Investors in the company include Draper Fisher Jurvetson (DFJ), DFJ Gotham Ventures, DFJ New England, Investor Growth Capital, Updata Partners and VantagePoint Capital Partners. PulsePoint is headquartered in New York, with offices across the US and the UK. For more information, please visit .
Carla Vicens Rudder
blast! PR for Datran Media
919-833-9975 x 7003
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Datum: 17.10.2011 - 07:00 Uhr
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