Facebook's Failures, Criticisms and Missteps Revealed in New Research Report From WordStream
(firmenpresse) - BOSTON, MA -- (Marketwire) -- 10/17/11 -- Following Facebook's release of an iPad app last week -- an app that has drawn a "too little, too late" response from critics so far -- WordStream Inc., a provider of search marketing software and services, released a "" infographic detailing Facebook's criticisms, missteps and outright failures over the seven years since its inception.
The social networking company boasts approximately 800 million active users worldwide and an estimated $4.27 billion in estimated annual revenue -- but you don't approach the 1-billion-users mark without making a few mistakes along the way. Facebook's errors in judgment have included:
Facebook repeatedly faces criticism for its user-unfriendly privacy policy and default settings that force daily overshares.
Another day, another Facebook update. The latest changes include a real-time ticker sidebar that turns your friends' updates into a stream of spam.
Facebook's attempt to compete with social deals companies like Groupon and LivingSocial was short-lived -- in fact, this venture lasted just four months!
This was supposed to be a less bandwidth-hungry version of Facebook for use on slower networks, but the company killed it after eight months.
In June 2011, Facebook lost 6 million US users, the first time that figure has dropped since its inception. The addictive, mood-killing quality of Facebook along with privacy concerns have driven former fans to quit in droves.
Read about Facebook's other failed products and lapses in judgment in the full .
WordStream provides and that help marketers get better results from their PPC and SEO efforts. The company's easy-to-use software facilitates more effective paid and organic search campaigns by increasing relevance and Quality Scores in , automating proven best practices, and delivering expert-level results in a fraction of the time. Whether you're new to search marketing or are experienced at , WordStream's simple tools for better and organization, AdWords management, and Quality Score optimization can help grow your business and drive better results.
WordStream Press Contact:
Laura Taylor
VP of Acquisition
617-849-6124
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Datum: 17.10.2011 - 06:00 Uhr
Sprache: Deutsch
News-ID 1046342
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