Fuel Costs Are Biggest Strain on Motorist's Pockets
- 93% of consumers say that fuel Has been their most significant cost increase over the last year - 73% state that car insurance saw The most inflated increase in cost - 43% believe that the cost of car Servicing has put a further strain on living costs
(firmenpresse) - LONDON, UNITED KINGDOM -- (Marketwire) -- 10/14/11 -- Owning a car in a time of recession is proving to be a costly business for consumers with 93% stating that their motoring costs have increased in the last year. The survey, conducted by eDigital Research(i) on behalf of , shows 93% of those surveyed agree that fuel has seen the most significant increase in cost year on year.
Asda's research into insurance buyer behaviour also reveals that 73% of people view car insurance as the most inflated cost and 43% believe that servicing their car has put a further strain on living costs, when compared with last year. When choosing an insurance product, brokers offering the lowest price are top of the list with all respondents (100%) agreeing that this is their deal breaker; 93% need to see the specifics of the policy before making their choice; and 51% feel that a strong and reputable brand is a key influencer of their choice
Consumers were also asked what the biggest incentive would be when taking out a breakdown cover quote, and the 39% majority stated two months free as a reason to purchase. 24% would take out a policy if given a 10% discount, and 10% claimed that an offer of cash back was their biggest draw.
Jazz Sandhu from Asda Financial Services comments: "As the winter months approach, many people start to invest in breakdown cover and Asda's insurance products offer customers safety and security in the event of a breakdown - along with superior service and even better value for money."
Other interesting stats from the research show that over 70% of those asked used the internet to acquire their or car insurance quote as opposed to other forms of media (including print and TV ads).
Notes to editors
(i) Data gathered from two surveys carried out by eDigital Research on behalf of Asda Financial Services in June 2011, with the data generated on 1st September 2011.
About Asda Breakdown Cover
Asda also offer Roadside Cover for just GBP 25, which means if your vehicle can be fixed by the roadside, it will be. It's a good value option that lacks many of the options covered by the core UK Breakdown Cover policy, but means your car will be fixed if possible and towed to a garage within a ten mile radius. As well as the UK Breakdown Cover and Roadside Cover options, Asda also offer European Breakdown Cover - meaning your vehicle is covered even if it breaks down in one of many European countries. Breakdown cover is supplied by Britannia Rescue.
About Asda Stores Ltd.
Founded in the 1960s, Asda today is one of Britain's leading retailers. It has over 170,000 dedicated Asda colleagues serving customers from 424 stores, including 25 ASDA Living stores, 23 depots and eight recycling centres across the UK (Great Britain and Northern Ireland). It has its main home office in Leeds, Yorkshire and its George clothing division based in Lutterworth Leicestershire. Asda serves over 18 million shoppers a week in store and its growing home shopping business serves over 97 per cent of UK homes.
About Chosen By You
Chosen By You is an unprecedented re-launch of Asda's entire mid-tier own brand range, consisting of over 6,923 products. The launch follows an intense period of quality benchmarking and independent customer taste testing, which means Asda customers are given the very best in terms of quality and value. Every single one of the products has been tested by real customers up and down the country at 836 locations - and only those that get a big thumbs up make it into the range. Chosen By You has rolled out into Free From products and 4,250 tests have been conducted with the help from Coeliac sufferers. Asda have already conducted more than 370,000 blind taste tests involving 63,714 customers, making this the biggest piece of product testing ever done by a supermarket.
About Asda's Price Guarantee
With Asda's Price Guarantee customers can be safe in the knowledge that the price they pay at Asda is cheaper than at Tesco, Sainsbury's, Morrisons and Waitrose, otherwise we will refund the difference.
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Asda's Financial Services offering, please visit
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Datum: 14.10.2011 - 09:38 Uhr
Sprache: Deutsch
News-ID 1046084
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