MABIS DMI Healthcare Announces Name Change to Briggs Healthcare
(firmenpresse) - WAUKEGAN, IL -- (Marketwire) -- 10/14/11 -- Effective today, MABIS DMI Healthcare, a leading provider of progressive home health care products and durable medical equipment, has announced they have completed the final stage of its 3-year brand transition to change the company name to Briggs Healthcare.
Briggs Medical Service Company acquired DMS Holdings in 2004, which included MABIS DMI Healthcare, GAM Industries, Stein's Professional Foot Care and Protekto. The company decided to leverage the Briggs 65-year-old trusted name and history of product innovation, outstanding customer loyalty and superior operational excellence in the healthcare industry. Accordingly, the company has introduced a new corporate logo and visual identity that reflects the significant transformation of the businesses.
"Our new name will help strengthen recognition in the healthcare marketplace and help eliminate customer confusion that, in the past, stemmed from dealing with multiple company names," stated Alan Yefsky, Executive Senior Vice President Sales & Marketing. "These various entities are now all under the Briggs Healthcare umbrella as brands in our diverse product portfolio."
Briggs Healthcare is a global healthcare products company dedicated to improving life for aging adults. The company makes over 10,000 , , and branded products, and distributes to the world's largest retailers, leading medical distributors, home medical equipment dealers, hospitals, and eldercare facilities. For more information about Briggs, visit or call 800.526.4753.
Media Contact:
Katie Tasker
Marketing
Briggs Healthcare
t: 847.573.5816
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Datum: 14.10.2011 - 07:07 Uhr
Sprache: Deutsch
News-ID 1046020
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Personal Care & Fitness
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