NY/IABC Hosts "Go Mobile" Event at Ketchum -- Oct. 25 Panel to Feature Mobile Marketing Experts From Pepsi, AMEX, CNBC, Rodale, The Weather Channel
Live Panel to Be Held at Ketchum's NYC Headquarters Titled, "Go Mobile: How the Best Brands Are Harnessing Mobile Commerce, Marketing and Communications" -- Register Here: http://bit.ly/NYIABCoct25
(firmenpresse) - NEW YORK, NY -- (Marketwire) -- 10/12/11 -- The New York Chapter of the International Association of Business Communicators (NY/IABC) today announced it will host an evening networking event and exclusive panel titled, "Go Mobile: How the Best Brands Are Harnessing Mobile Commerce, Marketing and Communications" on Tuesday, October 25, 2011 from 6-8 p.m. EDT. Panelists will include:
Digital Media Manager, PepsiCo
Vice President, Corporate Affairs and Communications, American Express Company
SVP Digital & Mobile Sales, CNBC.com
Vice President of Digital Product and Applications, The Weather Channel
AVP, Mobile, Social and Emerging Media, Rodale
Registration for the event is available online at:
The event will be held at the Ketchum Global Headquarters: 1285 Avenue of the Americas, 4th Floor, New York, N.Y. 10019. Presented as a "show and tell" event in which panelists share their behind-the-scenes best practices and first-hand tips, the panel will address:
Why Now: New mobile marketing opportunities and challenges
Strategic Planning: How to integrate your mobile efforts into existing marketing, communication and outreach programs
Tools & Tactics: A breakdown of essential apps, SMS, geo-location and other mobile tools -- plus how to get started with limited resources
Best Practices: Innovative ways companies are tapping into emerging mobile platforms and techniques -- and now you can borrow their ideas
What Doesn't Work: Warnings, caveats and common mistakes to avoid
What's Next: New mobile trends and how to take advantage of them
Measuring ROI: How to show return for your mobile programs
The event is part of a partnership between NY/IABC and CommPRO.biz. The two organizations will collaborate on future monthly events to present the latest trends, tips and techniques to NY/IABC members and non-members alike.
Those interested in attending the event may REGISTER HERE: . Recordings and online streaming will also be available.
The New York Chapter of IABC is a vigorous organization as dynamic and varied as the city itself. Members come together from a wide variety of industries and communication disciplines to share their expertise with one another through a broad range of activities. As the business communication environment evolves, members find more and more value in NY/IABC.
NY/IABC serves about 400 professional communicators who live and work in New York City and the surrounding areas. Some suburban members hold dual memberships -- in the New York City chapter as well as in the New Jersey, Long Island, or WestFair chapters.
NY/IABC was founded in 1972. Since then, the nature of its membership has evolved and changed to reflect the New York City communication market. While most chapter members are employed in corporate communication, many members represent public relations and marketing communication agencies. Other chapter members are self-employed, typically serving as suppliers of professional services to the corporate market.
An acronym for "Communications Professional Resources Online," CommPRO.biz is the destination for the answers marketing communications professionals need to be successful, whether they're in PR, IR, corporate communications, marketing or advertising. CommPRO.biz reaches 63,000+ marcom professionals with its "Daily Headlines" and enjoys over 20,000+ site visitors per month. Its founders include Bruce Merchant, (Chairman & Chief Strategy Officer), Fay Shapiro (Publisher), Todd Fabacher (Chief Information Architect) and Brian Pittman (Content Director). The team brings together a wealth of experience in publishing and services targeted to the business communications sectors -- including advertising, investor relations, public relations and marketing. For further information, visit us online at: , Twitter (at)commprobiz. Facebook .
Contact:
Rob Drasin
917-829-9645
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Datum: 12.10.2011 - 08:00 Uhr
Sprache: Deutsch
News-ID 1045109
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