New Look Launches Content-Led iPhone Application to Foster In-Store Interactivity
(firmenpresse) - LONDON, UNITED KINGDOM -- (Marketwire) -- 10/05/11 --
High-street fashion retailer New Look, well-loved for accessible, on-trend and seasonal products, launches a new iPhone and iPod Touch application, offering vibrant fashion and lifestyle content, special offers and style advice, while providing a seamless bridge to the New Look mobile commerce site.
Developed by mobile and digital technology business Mobile Interactive Group (MIG), the application combines the strengths of an optimised mobile site with the impact of an application, providing New Look iPhone users with an enhanced customer experience.
The application offers users a magazine-style experience, featuring fashion advice and information from 'New Look Daily' (a daily fashion alert) plus exclusive offers, which users can share via Facebook and Twitter. The store-locater feature helps customers find their nearest shop, while announcing developing stories in New Look stores across the country.
Once in-store, the application's barcode scanner can be used to access more information about products, from to the latest for Autumn Winter 2011. Users can check whether items are available in a specific size or colour by connecting to the New Look mobile commerce site, which opens within the application.
Dom McBrien, Multi-Channel Director at New Look comments:
Matt Cockett, commercial director, MIG, added:
About Mobile Interactive Group
Mobile Interactive Group (MIG) is a global integrated mobile and digital communications business and is the fastest growing privately owned technology company in the UK and EMEA (Deloitte).
Comprising a unique combination of services, MIG specialist disciplines include mobile technology and services provision; mobile billing, messaging and mCommerce; mobile advertising and marketing; multi-channel digital solutions; the design, build and publishing of mobile internet sites and applications, and user experience design.
All platforms, products and applications are developed in-house and are MIG's proprietary technology. Our global platform mVoy enables brands from all over world to interact, engage and communicate with consumers via mobile.
MIG currently serve multiple sectors including Technology Providers, Retail, Mobile Network Operators (MNO), Media, Broadcaster & Entertainment, Financial Services, Public Sector and Government Agencies, FMCG, Original Equipment Manufacturers (OEM). Additionally we have over 300 clients including New Look, M&S, O2, Vodafone, ITV, Sky, Barclaycard, MoneySupermarket, Sony PlayStation, COI, Walkers, Tropicana, Nokia, Samsung and in May 2011 MIG announced its 'Preferred Developer Status' as selected by Facebook.
Whether your objectives are to drive customer acquisition, increase brand awareness, or encourage consumer engagement and participation - MIG can get involved at variety of levels to achieve the desired results across all mobile and digital channels. Innovation, technology, creativity and passion remain core to everything we do and we aim to help our clients understand the benefits of adopting a fully integrated, cross platform communications strategy.
To learn more go to
About New Look
Founded in 1969 New Look has 613 stores in the UK and Eire, a transactional website and 305 stores in France trading under the name Mim. In addition, New Look has 27 New Look branded stores in France and Belgium, and franchise stores in UAE, Bahrain, Kuwait, Egypt and Saudi Arabia.
Contacts:
For more information on MIG please contact:
New Look
Sarahjane Baynes
0203 219 7282
infomob PR
Tim Banks
+44 (0) 7771 512 057
MIG
Emma Potter
Head of Communications
+44 (0)7739 902 473
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Datum: 05.10.2011 - 03:33 Uhr
Sprache: Deutsch
News-ID 1042631
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Fashion
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