Eloqua Releases the "Grande Guide to B2B Content Marketing"
Leading Industry Voices Detail How to Create, Distribute and Measure Revenue-Driving Content
(firmenpresse) - VIENNA, VA -- (Marketwire) -- 10/04/11 -- , the leading provider of on-demand solutions, today released the "." Crafted by leading practitioners in the field, the new guide details why and how B2B marketers need to invest in a content marketing strategy that will lead prospects through every stage of the buying cycle.
Written by founder, Joe Pulizzi, and Eloqua's Vice President of Content Marketing, Joe Chernov, the Grande Guide of Content Marketing explores this fast-growing discipline in the time it takes to drink a cup of coffee. Also featuring articles by the authors of , Ann Handley and CC Chapman, the guide unpacks the various techniques, case studies and means of measuring a compelling content marketing strategy.
"With nearly every Website, media outlet, social network and inch of real estate featuring ads competing for buyers' attention, B2B marketers need a way to cut through the noise," said Joe Pulizzi. "Increasingly, that way is informative, educational content. Readers of the Grande Guide to B2B Content Marketing will be well equipped to define and plan a strategy that moves prospects from initial awareness through purchase."
"We designed our Grande Guide series of e-books to be modular," added Joe Chernov. "Today's guide is the prequel to our , which helps demand generation marketers integrate content marketing techniques into their lead generation engine. In many ways, this series of guides is the very definition of content marketing."
The is available for free today along with other installments in the award-winning series of e-books, including the Grande Guide to Social Advertising and the Grande Guide to Lead Scoring.
Content Marketing Institute, headquartered in Cleveland, Ohio, is the leading resource on the planet. The CMI group includes the Junta42 matching tool, and Content Marketing World, the premier international . CMI also offers , publishes a line of marketing books through , and provides content marketing strategic consulting to large enterprise brands. For more on content marketing, sign up for CMI's free , which includes the latest in content marketing research, case studies and industry news.
Eloqua provides solutions to help its customers accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company's mission is to make its customers the fastest growing companies on Earth. More than 1,000 clients rely on the power of Eloqua to improve and while driving more qualified leads. Eloqua's customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Cambridge, San Francisco, Austin, Toronto, London, Brussels, Frankfurt and Singapore. For more information, visit , subscribe to the blog, call 866-327-8764, or email .
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Sheila Bohan
Eloqua
703-584-2747
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Datum: 04.10.2011 - 07:00 Uhr
Sprache: Deutsch
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