Tekelec to Discuss How to Monetize Mobile Broadband at OSS/BSS World Summit
Keys Include Analytics, Subscriber Data Management and Personalization
(firmenpresse) - MORRISVILLE, NC -- (Marketwire) -- 09/26/11 -- (NASDAQ: TKLC), the mobile broadband solutions company, is a gold sponsor and speaker at the , the global telecom industry summit discussing OSS/BSS sector strategy and innovation. The conference will be held September 27-28, 2011 at the Sheraton, The Park Lane Hotel, in London.
Joanne Steinberg, director, strategic marketing, will be a panelist on the "Analytics, SDM, and Marketing 2.0" session on monetizing OSS/BSS data. Susan McNeice, Yankee Group's vice president, software research will moderate the panel, which also includes Telefónica. This session will take place on September 28 at 3:40 p.m. BST.
Ms. Steinberg will also be leading the discussion on specific ways to monetize mobile broadband data. This session will take place shortly after the panel, at 4:30 p.m. GST. Highlights include:
Offering personalized services tiers that link usage and preferences to pricing
Adding value to over-the-top applications
Simplifying data plans for multi-device customers
Capitalizing on casual usage and loyalty programs
Ms. Steinberg develops and executes marketing strategies to accelerate sales of Tekelec's solutions and increase market awareness. She is a seasoned technology industry professional with over 20 years of experience working in Canada, the United States and Europe in the telecommunications and information technology sectors as well as the Government of Canada.
Tekelec connects people and devices to the mobile Internet. Our portfolio's unique layer of network intelligence allows service providers to both manage and monetize the exponential growth in mobile web, video and applications traffic. Tekelec has more than 25 offices around the world serving customers in more than 100 countries. For more information visit .
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Datum: 26.09.2011 - 07:00 Uhr
Sprache: Deutsch
News-ID 1040622
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