Marketfish Gains Access to New Cache of Highly Targeted and Unique Records Through Deals With SMA Communications and ArcaMax Publishing
Partnerships Signify Company's Commitment to Providing the Industry's Most Comprehensive Inventory of Permission-Based Records
(firmenpresse) - SEATTLE, WA -- (Marketwire) -- 09/21/11 -- Marketfish, the only for list marketing, today announced that it has acquired two new lists of more than 19.2 million targeted, unique records from email advertising database company SMA Communications and syndicated newsletter publishing company ArcaMax Publishing. The new data will help Marketfish continue to grow its substantial inventory of business-to-consumer (B2C) records. The new records will give customers more high-quality inventory, from recognizable brand-name list owners with reliable opt-in records, to leverage for their lead-generation campaigns.
The SMA Communications and ArcaMax Publishing relationships reflect Marketfish's continuing commitment toward growing its supply of permission-passed lead-generation records. This increase in the variety and volume of records across categories makes it even easier for marketers to target the right customers for their offers, and find new, loyal clients.
Today, Marketfish customers have access to:
More than 200 million highly targeted email records available for immediate use in the Marketfish application
Almost 100 unique filters within the records, including financial, household and individual data
With its records from SMA Communications and ArcaMax Publishing, Marketfish is continuing its efforts to provide the largest, most comprehensive inventory of lead-generation records available. The company will continue to grow its record inventory at a steady pace. The end result -- the highest number of targetable records in the lead-generation industry -- will benefit both Marketfish customers and the industry at large.
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SMA Communications is a wholesale data provider of email, phone and postal records. Originally established as a premier provider of data within the political arena, SMA has broadened their services over the years to include append solutions, specialty lists, B2B lists, and bulk internet data. Their experience and vast knowledge of the market allows clients to communicate with the right people at the right time.
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ArcaMax publishes family-friendly consumer content online and emails more than 300 daily newsletter features to 3.5 million subscribers. It is a central resource online for readers to enjoy popular syndicated features that they used to read in the newspaper. The company also operates , a book sampling site connecting authors and readers by distributing sample book chapters.
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Marketfish is a 100% self-service lead generation platform. The service makes building and executing targeted list marketing campaigns quick and easy. With more than 250 demographic categories to choose from, Marketfish's enables users to reach their perfect audience in seconds, build a campaign, and then track performance using real-time data. With a pay-by-campaign model, users only pay for what they use. Founded in 2008, Seattle-based Marketfish is currently funded by Rustic Canyon Partners, Javelin Venture Partners, and Accelerator Ventures. For more information or a free test drive of the platform, please visit .
Jennifer Rivera Ridless
BOCA Communications
+1-415-738-7718 x5
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Datum: 21.09.2011 - 07:15 Uhr
Sprache: Deutsch
News-ID 1039581
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