Sysomos and Dr. Natalie Petouhoff Present "Social Media Monitoring and Measurement" at Social Media Breakfast LA
September 22 Event Focuses on How to Use Social Media Intelligence to Improve Audience Engagement and Drive Business Value
(firmenpresse) - LOS ANGELES, CA -- (Marketwire) -- 09/19/11 -- , a company and leading global provider of social media monitoring and analytics, and , president of Social Media Club LA and social media and digital communications strategist, partner with on September 22 to present "Social Media Monitoring and Measurement." The free, expert-led, 90-minute breakfast event during uses real-life case studies along with tools, tips, strategies, and tactics to monitor and measure the success of social media and digital communication programs. Attendees learn how to use market intelligence gathered from social media monitoring and measurement to improve audience engagement and drive business value.
Social Media Breakfast LA event -- "Social Media Monitoring & Measurement"
Includes full Venezuelan-inspired breakfast.
FREE
Thursday, September 22, 2011, 7:30 - 9:00 a.m.
Space limited; seating available to the first 80 registered attendees
, 419 North Canon Drive, Beverly Hills, 90210
Sysomos, a leading global provider of social media monitoring technology, and Dr. Natalie Petouhoff ((at)drnatalie), president of Social Media Club LA and social media and digital communications specialist.
(Hashtag #SMBLA)
Sysomos, a Marketwire company, is a leading global provider of social media monitoring technology. Sysomos is redefining social media analytics by giving corporations, marketers, agencies and advertisers the intelligence and insight needed to make smarter business and strategic decisions. We bring business intelligence to social media, providing instant and unlimited access to all social media conversations to quickly see what's happening, why it's happening, and who's driving the conversations. Through the use of contextual text analytics and data mining technology, Sysomos collects data from blogs, Twitter, social networks, forums, video sites, and major new sources. Our products give you the ability to quickly discover the tone of the conversations and identify sentiment by gender, age, and location. For more information, visit us online at and , or on Twitter . Visit the , explore the .
Dr. Natalie Petouhoff is a professor at USC, teaching Social Media, PR and Marketing Measurement and ROI courses. She has served as a Forrester Analyst in Social Media, CRM (Marketing, Sales and Service) and ROI, and as the Chief Strategist for Social Media and Digital Communications, with a world-wide practice role spanning client work, practice development, and thought leadership. She is credited with writing the world's first social media ROI model for PR, Marketing, Product Innovation and Customer Service. She is President of Social Media Club LA (), participates in Girls in Tech and is a Guest Lecturer at UCLA Anderson School of Business. To follow Dr. Natalie, check out her musings on ; her website where she blogs about practical how-tos social and digital, ; and can be reached at doctornatalie [at] gmail.com.
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Dagmar King
Marketwire
310-765-3255
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Datum: 19.09.2011 - 07:00 Uhr
Sprache: Deutsch
News-ID 1038528
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LOS ANGELES, CA
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Advertising, PR and Marketing
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