How Green and Ethical Are Your Customers?
New Callcredit Segmentation Identifies 'Green and Ethical' Consumers
(firmenpresse) - LEEDS, UNITED KINGDOM -- (Marketwire) -- 09/02/11 -- Callcredit Marketing Solutions has released a new consumer segmentation tool that will help marketers understand how 'green and ethical' their customers really are.
The Green & Ethical segmentation has been built using a wide range of information from the YouGov Green Gauge Survey combined with data from Callcredit's Core database. It uses data such as environmental awareness and views, 'green' lifestyle choices, eco and ethical shopping and finances, to segment UK consumers into 13 categories, from the 'Righteous Rich' at the top of the 'green and ethical' tree to the 'Am I bothered?' group rooted firmly at the bottom.
This new tool, which is part of Callcredit's extensive suite, will allow marketers to understand customers' attitudes to green and ethical issues, personalise campaigns to customers' concerns and behaviours and target the right customers and prospects with the right campaigns.
Green & Ethical assesses the way in which consumers think about and act upon environmental and ethical concerns in their daily lives, whether through their purchase of goods and services, their consideration of provider or in their individual attempts to make a difference.
Chris Savage Managing Director, Callcredit Marketing Solutions said: "In today's society, environmental and ethical issues are increasingly influencing consumer behaviour and purchasing decisions. These issues are starting to have a positive impact on the way consumers live their lives, how they shop, how they choose their energy provision and transport and even, in some cases, how they manage their finances".
Chris added, "This unique classification has been built to append a and segment individuals based on those behaviours and attitudes towards green and ethical issues at a local, national and global scale. In addition it also provides propensity scores into specific issues such as fair-trade, 'green' finance and willingness to pay more for environmentally friendly products. With this new insight, marketers can learn more about their customers increase the effectiveness of their campaigns and ultimately increase ROI".
The Green & Ethical Segments
How Is Green & Ethical Built?
About Callcredit Information Group -
Callcredit Information Group's leading approach to deploying consumer information brings together experts across the fields of credit referencing, marketing services, interactive solutions and consultative analytics to provide clients with a range of innovative and effective products to discover new customers and to engage with current customers to optimise and increase profitability.
Products include award-winning fraud verification tools and database solutions to positively verify consumers, global operations to help expand businesses into new markets, digital solutions to improve the overall journey consumers make during interaction with a brand, customer handling to ensure consumer satisfaction at all levels and consumer marketing data and segmentation to improve understanding and targeting of customers and prospects.
Callcredit also offers products for their clients to assess a customer's credit risk and affordability and their experts in collections and recoveries provide tailored debt recovery and tracing tools. Their market analysis and network planning function helps organisations develop profitable retail networks, and their tools in multi bureau, analytics and metrics work to provide fully assessed bureau data.
Contacts:
Callcredit Information Group
PR Manager
Duncan Bowker
0113 388 4300 or Mobile: 07557 263 660
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Datum: 01.09.2011 - 23:00 Uhr
Sprache: Deutsch
News-ID 1036413
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LEEDS, UNITED KINGDOM
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Kategorie:
Advertising, PR and Marketing
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