Top Digital Minds to Meet and Debate at MediaPost's Annual OMMA Global New York Conference
Jimmy Wales, Fred Wilson, Johnson & Johnson and MTV Networks to Present Exclusive Keynotes
(firmenpresse) - NEW YORK, NY -- (Marketwire) -- 08/30/11 -- On September 26-27 at the New York Marriott Marquis, top minds in digital, media and technology will gather at OMMA Global New York to discuss the latest trends and implications of our ever-connected, consumer-empowered media landscape across the hottest online sectors -- mobile, social, video, direct and display.
This year's conference theme, "Hyper-connectivity," refers to consumers' need to have 24/7 access to their digital lives. Media has gone hyper-connective, and the ubiquitous connections are leading advertisers, agencies and technology platforms to develop new forms of messaging, storytelling and branding.
: The mastermind of the online phenomenon Wikipedia will discuss how hyper-connected consumers and devices will take crowdsourcing and media generation to the next level.
The renowned VC and investor will talk about hyper-fragmentation in the advertising technology landscape and the implications of buying media in an environment of many different Web services with many different and unique ad offerings.
How should marketers refine their strategy to reach today's hyper-connected consumer? Kim Kadlec of Johnson & Johnson will take us through the ins and outs of a truly hyper-connected marketing plan.
: Dermot will discuss the economics of content in the face of hyper-connectivity. How will an industry already reeling from the effects of the last digital revolution handle the myriad challenges posed by "content everywhere"?
Sponsors and exhibitors include and many others.
To learn more about MediaPost's OMMA Global Conference, visit . To view the full lineup of MediaPost events, visit .
About MediaPost: MediaPost Communications is an integrated publishing and events company whose mission is to provide comprehensive resources for advertising and marketing decision-makers, including 50+ niche-specific publications and over 30 industry conferences and events per year. Founded in 1996, MediaPost is the longest-standing digitally-focused trade publisher serving brand marketers and agency buyers and planners.
For more information on MediaPost, please visit us on Facebook () and Twitter (at)MediaPost.
Samson Adepoju
DiGennaro Communications
212.966.9525
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Datum: 30.08.2011 - 10:00 Uhr
Sprache: Deutsch
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