Kony Included in Retail Mobile Commerce Solution Market Overview by Independent Research Firm
(firmenpresse) - ORLANDO, FL -- (Marketwire) -- 08/30/11 -- the leading mobile application platform provider, today announced that the company has been included 's "Market Overview: Mobile Commerce Solutions For Retail" August 2011 report. In the report, Forrester cites Kony's development tools as "best-of-breed," as well as its mobile apps. Kony was also found to have "strong competency" in tablet apps, catalog and search, product discovery, shopping experience, multichannel tools, purchase/checkout, creative services and mCommerce strategy.
The report outlines, "When evaluating mobile commerce solutions, eBusiness professionals must understand if their near-term mobile strategy calls for both mobile web and apps. Most vendors covered in the report support both apps and mobile web, although the strength of their respective solutions vary greatly. Choosing a vendor with limited support for apps may result in the need for multiple solutions down the road as your mobile strategy matures."
"We are pleased to be recognized for our breadth of offerings for retail brands by such a well-respected organization," explained Kony CEO Raj Koneru. "We designed our Platform to deliver mobile interactions regardless of the device or channel. Whether retail brands are looking to offer mobile web, HTML5 or native apps the Kony Platform enables them to have meaningful engagements with consumers while future-proofing against market changes, or changes in strategy."
Based on the Kony Platform, Kony Mobile Retail is the only mobile commerce solution that lets retail brands reach customers on every device, browser or tablet without compromise. The suite of pre-configured modules offer "out of the box" functionality based on retail industry best practices that is configurable, delivering a highly personalized, branded user experience optimized for each channel. Kony Mobile Retail allows customers to search, shop and purchase products on the mobile device of their choice.
Leveraging the application design and its single code base, the Kony Platform generates each client specific application, optimized for that channel and format whether that is a smartphone, mobile web browser, tablet, SMS, web gadget or kiosk. Kony's capability to create native applications for more than 9,000 devices, operating systems and channels, including HTML5, without compromising native features and functionality offers brands a unique opportunity to deepen the customer experience through the mobile medium.
'Change Once, Change Everywhere' ensures that any design change in message, flow, feature or design is simultaneously applied to the application across all extensible clients, achieving an effective, broad, and consistent mobile experience. In addition, Kony's unique single application definition approach ensures faster adoption of new operating systems and standards as they are introduced, eliminating maintenance, upgrade and future development costs.
To download the full report, visit .
Kony enables enterprises to offer consumers and employees feature-rich mobile applications in less time and at lower costs than any other solution. Leveraging a single application definition, applications are designed and developed just once, in a device-independent manner, and deployed across multiple channels, including native applications, device-optimized mobile web, SMS, web gadgets, kiosks, and tablets without compromises. Kony's unique platform is proven to future-proof a company's mobile investment by enabling applications to be changed once for all channels, ensuring faster adoption of new operating systems and standards as they are introduced, while eliminating maintenance, upgrade and future development costs. For more information, please visit . Connect with Kony on , and .
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Datum: 30.08.2011 - 07:00 Uhr
Sprache: Deutsch
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