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How Many Trees Could Be Saved by Using eBooks for Textbooks?

ID: 1033471

ChaCha a Helpful Tutor for Back-to-School Questions and Early Technology Adopters

(firmenpresse) - INDIANAPOLIS, IN -- (Marketwire) -- 08/24/11 -- , the #1 source for free real-time information and answers, is a top destination for back-to-school shoppers and trendsetting teens.

According to figures released in 's July 2011 Plan Metrix Site Audience Profile Report, ChaCha users are twice as likely to research and buy popular clothing, electronics and textbooks online. With an audience 113% more likely to be students, ChaCha draws users who tend to be the most influential among their peers, embracing new styles, technologies and online retail trends ahead of the curve.

ChaCha users are more likely to shop online for clothes, technology, and textbooks as indicated by the following stats (as measured by comScore's Plan Metrix Site Audience profile report, July 2011):

232% more likely to purchase female teen clothes online

161% more likely to have recently purchased a online and 112% more likely to have spent over $1000

702% more likely to shop for online, but still tend to purchase offline

Over 2x more likely to shop for and purchase online

429% more likely to take online for credit

These fashion-forward ChaCha users are always eager to keep up with the latest trends and are far more likely to shop at leading retailers than their peers. Here are some of the top brands shopped for by ChaCha users (as measured by comScore's Plan Metrix Site Audience profile report, July 2011):

(626% more likely)

The Limited (414% more likely)

(154% more likely)

Hollister (303% more likely)

Express (172% more likely)

Marshall's (140% more likely)

As ChaCha users continue to embrace the back-to-school spirit, they have been quizzing ChaCha on a whole host of questions like:









Eager students can dive even further into the back-to-school spirit by visiting 's popular in-depth back-to-school content including "" and "" galleries as well as two popular quizzes: " and ""





ChaCha () is the leading source for real-time information and answers. Through its unique "ask-a-smart-friend" platform, ChaCha has answered nearly two billion questions since launch from more than 25 million unique users per month via online (), mobile text (242-242), iPhone app, Android app and voice (1-800-2-ChaCha™). Working with major brands such as Paramount, AT&T, Sony, Cirque du Soleil, Johnson & Johnson, P&G, Coca-Cola, McDonald's and hundreds of others, ChaCha is one of the fastest growing mobile and online publishers according to Nielsen, comScore and Quantcast.



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Sara Camden
317-440-0522


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Bereitgestellt von Benutzer: MARKET WIRE
Datum: 24.08.2011 - 08:27 Uhr
Sprache: Deutsch
News-ID 1033471
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