Analog Analytics Delivers the Bigger Better Deal(TM) Solution to Fort Wayne Newspapers
(firmenpresse) - SAN DIEGO, CA -- (Marketwire) -- 08/22/11 -- Analog Analytics, leading provider of the Bigger Better Deal™ solution for local publishers and broadcasters, today announced it is providing its Bigger Better Deal to Ogden Newspapers-owned daily newspaper, Fort Wayne Newspapers.
Analog Analytics' Bigger Better Deal white label deals solution is a highly profitable alternative to traditional advertising. With the Bigger Better Deal, publishers offer their own daily deals powered by Analog Analytics' industry leading software, allowing the publisher to generate immediate consumer-based revenue as well as to share deals on Analog Analytics' syndicated deal network. Advertising campaigns are tracked and optimized with powerful analytics and patent-pending software. The daily deal model offers consumers deals from local businesses, while allowing local publishers like Fort Wayne Newspapers to receive revenue before goods or services are delivered.
"With the Bigger Better Deal our clients earn immediate consumer-generated revenue before merchant-advertisers deliver products and services," said Ken Kalb, CEO of Analog Analytics. "Not only is this a new source of revenue for Fort Wayne Newspapers, it is the first accountable advertising solution for small businesses and advertisers."
The Analog Analytics daily deal platform drives Fort Wayne Newspapers' Daily Deal with a branded solution customized for its markets. Fort Wayne Newspaper uses its existing sales teams to source great deals from local advertisers to complement a vast array of internet marketing services already being provided to small businesses nationwide. Analog Analytics' traffic analytics and optimization technology drives consumer traffic to the publisher's websites, generating increased conversions and revenue.
"Fort Wayne Newspapers is thrilled to offer Analog Analytics' Bigger Better Deal to our advertisers," said Michael J. Christman, CEO, Fort Wayne Newspapers. "These Daily Deals provide enormous value to the consumer, potential new customer base to our advertiser and a new revenue source for our company."
Fort Wayne Newspapers Inc. is a family of daily newspapers, such as the Journal Gazette and The News-Sentinel; magazines such as Fort Wayne Monthly and Weddings; and websites such as fortwayne.com and moms.fortwayne.com that serves all of northeastern Indiana. Fort Wayne Newspapers Inc. is a subsidiary of Ogden Newspapers, Inc., based in Wheeling, W. Va.
To check out the Daily Deals, log on to any of the Fort Wayne Newspaper websites: fortwayne.com, moms.fortwayne.com, or fortwaynemonthly.fortwayne.com, journalgazette.net or news-sentinel.com.
Analog Analytics is the largest provider of coupons, deal certificates and Bigger Better Deal™ solutions for local online publishers, broadcasters, and advertisers. Analog Analytics' massively scalable software platform delivers the interactive coupon and "Deal" solution along with effective traffic management, analytics and optimization. Its technology platform is utilized by more than 850 U.S. publishers and tens of thousands of advertisers worldwide, including Fort Wayne Newspapers, Hearst Corporation, thomsonlocal.com, RSVP, Washington Post-Newsweek television, the New York Daily News, Newsday, MediaNews Group, LA News Group, NBC TV, Freedom Interactive, Entercom Communications, Creative Loafing, Advance Internet, Entertainment.com, Wick, Journal Register, McClatchy, Local.com, and many more.
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Datum: 22.08.2011 - 02:00 Uhr
Sprache: Deutsch
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