Vantage Communications Wins 2011 Golden Bridge Award for Best Mobile Public Relations Campaign
Recognized for Its Work With Mobile Family Safety Company Life360
(firmenpresse) - SAN FRANCISCO, CA -- (Marketwire) -- 08/17/11 -- At last week's 2011 Golden Bridge Awards, Vantage Communications was recognized once again for its work with mobile family safety company Life360, bringing home a win in the PR and Marketing Campaigns Category - Mobile/Wireless division. This win reinforces Vantage's position as a leader in mobile public relations while underscoring its strong understanding of the mobile sector and trends to advance its clients.
Life360 came to Vantage to launch its location-based family safety iPhone application, and ultimately gain traction as the largest provider of mobile family safety services. Vantage rose to the challenge, developing a campaign to set Life360 apart in the mobile app world. The debate -- do family monitoring applications violate a child's right to privacy, or are they a natural evolution of technology, one that can actually enhance parenting?
The debate proved to be a success. Vantage quickly garnered mainstream coverage on , CNN Radio and . And as a result of the campaign, Life360 rose from 10,000 users to over 2,000,000 users in just a few short months -- an increase of approximately 1,333 percent, achieving its ultimate goal as the largest provider of mobile family safety services.
"The campaign we developed for Life360 truly shows our creativity and out-of-the-box thinking in getting results," said Rob Adler, vice president of Vantage Communications. "It's an honor to be recognized among such innovative campaigns in the mobile industry. Our goal is to push our clients' message to the right people, not only for terrific PR results, but ultimately for sales results. That goal was achieved in just a few shorts months with this campaign."
Vantage was first recognized for its expertise in mobile communications when it was awarded best mobile public relations firm by the Mobile Village Mobile Star Awards™ program in 2010. Today, no other firm covers the wide spectrum of the mobile space from mobile phones and apps to network infrastructure enterprise. In the past year, Vantage has gained top tier media coverage for user interfaces, mobile video, application delivery, mobile backhaul, testing and smart grid. Vantage is also a strategic partner of leading technology publication VentureBeat's annual MobileBeat conference.
For more information about Vantage Communications, visit .
Golden Bridge Awards are an annual industry and peers recognition program honoring Best Companies of all types and sizes in North America, Europe, Middle-East, Africa, Asia-Pacific, and Latin-America, Best Products, Innovations, Management and Teams, Women in Business and the Professions, and PR and Marketing Campaigns from all over the world. Learn more about The Golden Bridge Awards at .
With offices in San Francisco, New York and Orlando, Vantage Communications is an award-winning tech public relations agency. Celebrating 20 years in 2010, Vantage Communications brings both passion and senior-level technology and green PR experience that helps companies succeed. Vantage leverages established connections and business savvy to get our clients' stories maximum exposure. These high-impact results also generate raised awareness and increased sales. Vantage was recently recognized with the 2010 Golden Bridge Business America Award for the Campaign of the Year - Best Use of Integrated Communications and the 2010 International GALAXY Awards for Public Relations Special Events: USA.
For more information, please visit . And you can follow our thoughts on our company blog, Vantage Points, at .
Tory Patrick
Account Manager
Office: 202-558-9826
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Datum: 17.08.2011 - 08:01 Uhr
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