Media Alert: Two Must-See Panels at SES San Francisco: Covario's Session "Google + Facebook = Success," Plus the Latest on "Smart Mobile Marketing"
(firmenpresse) - SAN FRANCISCO, CA -- (Marketwire) -- 08/15/11 --
headlines a panel presented by Covario on Day 2, Aug. 17, of (Search Engine Strategies) San Francisco. As consumers leverage both Facebook and Google as gateways to the internet, advertisers are improving their brand presentation on both platforms. Search marketers are on the frontlines of integrating search and social media due to their competencies in biddable media. The session will cover the latest trends on this integration movement, tactics for success, metrics to measure effectiveness, and case studies from leading brand marketers.
a local/mobile track session on Day 3, Aug. 18, of SES, will focus on how to develop, launch and track an integrated mobile marketing strategy. The session will also address how mobile marketing fits into both the traditional and online marketing mix. It will offer tips for updating existing sites to work on a variety of mobile devices, while exposing the major mobile marketing mistakes being made by some of the top agencies.
will headline the session "Google + Facebook = Success." Mann leads the nation's largest independent search marketing agency and software solutions firm. Under his leadership, Covario has been named to the Inc. 500 list of the country's fastest-growing private companies two years in a row, as well as the Software 500 list of the nation's largest software firms. Funk heads a Covario team of cross-functional digital marketers in the areas of (search engine marketing), paid social media, user experience design, multivariate (MVT) landing page testing, and advanced analytics.
will join a distinguished panel of speakers in a Smart Mobile Marketing session of the conference. Martin is spearheading Covario's growth, development and search marketing solutions in the mobile space across a variety of devices and operating systems. He will be joined on the panel by Paul Cushman of Yahoo! and Jamie Wells of Microsoft. It will be moderated by Jack Marshall, writer and stats editor of ClickZ.
9:30-10:30 a.m. PDT - "Google + Facebook = Success" panel
1:15-2:45 p.m. PDT - Smart Mobile Marketing panel
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Datum: 15.08.2011 - 09:01 Uhr
Sprache: Deutsch
News-ID 1030579
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