Media Ventures Group Hires MLB Digital Director David L. Cohen as Vice President
(firmenpresse) - NEW YORK, NY -- (Marketwire) -- 08/08/11 -- Media Ventures Group, a company that specializes in driving revenue and business growth for clients in the sports, media, entertainment and non-profit industries, has hired David L. Cohen as Vice President of Digital Strategy and Business Development, effective immediately. Cohen brings with him a decade of digital media executive experience managing online properties for major media entities.
Reporting to founder and CEO Richard Yaffa, Cohen will lead Media Ventures Group's digital strategy efforts, overseeing development of proprietary digital platforms and new business relationships that help build and monetize communities of fans, donors, activists, customers and supporters.
"We're very excited to add David to our leadership roster as he brings experience that is extremely relevant to the core of our business," said Yaffa. "David's deep expertise in sports media and digital development -- particularly in helping organizations capitalize on the strength of their fan base -- is a key addition to our existing capabilities and will be a valuable asset for partners and clients."
Cohen comes to Media Ventures Group from Major League Baseball Advanced Media (MLBAM), where he was Director of the Partner Solutions Group. In his role, Cohen oversaw business and content relationships with dozens of baseball and non-baseball clients, including MLB teams, TV networks, sports leagues, athletes, musicians and non-profit organizations. The focus of his work has been on managing digital strategy, online content production and monetization, sponsorship implementation, website design and development, multimedia and mobile initiatives, social-media planning and strategic digital business partnerships.
"I'm very eager to put my experience driving business growth and cultivating online communities to use on behalf of Media Ventures Group and our expanding client line-up," said Cohen. "I look forward to working with Media Ventures Group's talented leadership team to help organizations build and monetize their communities through unique strategic initiatives, valuable partnerships and proprietary digital platforms in order to drive revenue and amplify positive impact."
Prior to MLBAM, Cohen was part of the original startup team at CSTV: College Sports Television (now CBS Sports Network), where he ultimately served as Senior Online Editor of the network's digital content and information portal after playing a critical role in helping the startup grow into an industry game-changer.
Cohen received an MBA from Columbia University and an undergraduate degree from Lehigh University.
Media Ventures Group () specializes in driving revenue and business growth for clients, with industry expertise in media, sports, entertainment, cause marketing and non-profit fundraising. Media Ventures Group achieves these results by building and monetizing communities through unique strategic approaches and proprietary media platforms.
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Sara Sedgwick Brown
DiGennaro Communications
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Datum: 08.08.2011 - 04:00 Uhr
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