Network Communications, Inc. Taps Stuart Richens as Vice President, Interactive Media
(firmenpresse) - LAWRENCEVILLE, GA -- (Marketwire) -- 08/03/11 -- To lead the aggressive and ongoing expansion of its online lead generation efforts, Network Communications, Inc. (NCI), the , announces the appointment of seasoned publishing veteran, Stuart Richens as vice president, Interactive Media.
Richens will be responsible for all product development, product management, consumer acquisition, lead generation and performance analytics for the NCI digital products related to its core publishing brands, including Apartment Finder, The Real Estate Book, New England Home, Atlanta Homes & Lifestyles and other home design magazines. Channels include paid and natural search, email marketing, mobile marketing and application development, and social media.
"With his proven track record developing new products and businesses for top publishers, Stuart will be an asset to our senior management team -- leading the charge in developing innovative interactive digital marketing tools that drive high volume cost-effective leads for our customers," said Dan McCarthy, NCI's CEO. "Already, Stuart has demonstrated a clear command of our business, an understanding of our objectives as well as a creative and innovative approach to identifying interactive solutions that would enhance our core benefits to our customers."
An interactive marketing and digital media pro, Richens brings to NCI more than sixteen years experience in digital media, e-commerce, interactive marketing, direct response marketing and advertising sales. Most recently, he was the Chief Marketing Officer at Impulse Marketing Group, a leading interactive agency in the financial services industry. Under his leadership, the company was able to successfully navigate major changes in market condition through aggressive new business development, operations management, creative development, improved analytics and entry into new markets.
Richens' previous experience includes serving as the General Manager of Eagle Interactive, the interactive marketing and digital media division of a leading political, health and investment publisher, as well as Vice President of New Media for PBI Media, a leading business-to-business publisher.
is a leading local media company providing lead generation, advertising and Internet marketing services to the housing industry. The Company's leading brands are Apartment Finder, The Real Estate Book, Digital Sherpa, Unique Homes, New England Home and Atlanta Homes & Lifestyles. NCI has market representation in more than 500 local markets around the United States. The Company's strategy focuses on providing high-quality and measurable marketing solutions to local clients by leveraging its proprietary prospect-focused distribution and content management infrastructure. NCI distributes more than 9.4 million local print catalogs of apartments for rent and homes for sale every month through more than 300,000 distribution points; NCI's websites are leading Internet destinations for consumers looking for homes to rent or buy, with an average of 2.0 million unique users every month; and it provides Internet marketing services using social media tools to its customers.
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Tami McCarthy
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Datum: 03.08.2011 - 07:30 Uhr
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