BMW Drive to London 2012 weekend
BMW London 2012 Performance Team welcomes 10 more athletes
(LifePR) - This weekend BMW, Official Automotive Partner of London 2012, is inviting customers to visit their local dealer and celebrate BMW's Olympic and Paralympic Games sponsorship at the 'BMW Drive to London 2012' weekend.
As well as having the opportunity to find out more about the new BMW 1 Series and 3 Series Performance Editions, visiting customers will have the chance to enter a prize draw to win exclusive hospitality packages and tickets to the London 2012 Games. A number of complimentary specification upgrades will also be offered on selected BMW models ordered this weekend, 14-15 May.
For more information and to find local participating dealers please visit www.bmw.co.uk.
BMW London 2012 Performance Team welcomes 10 more athletes
BMW London 2012 Performance Team welcomes 10 more athletes BMW has announced the involvement of a further 10 world-class athletes to its BMW London 2012 Performance Team. The newest members of the team range from medal prospects Rebecca Adlington, David Weir and Tim Brabants to 2012 hopefuls Perri Shakes-Drayton and Zara Dampney.
The latest 10 recruits will join the 12 athletes, including Tom Daley and Ellie Simmonds, announced back in January 2011, in utilising BMW's technological and performance expertise to support their journey to the London 2012 Games. As part of the BMW London 2012 Performance Team they will be sharing key moments and insights into their preparation for the London 2012 Olympic and Paralympic Games at www.bmw.co.uk/London2012.
The BMW London 2012 Performance Team is an initiative designed to support British athletes as they prepare for the London 2012 Olympic and Paralympic Games. With the understanding that even the smallest change can make a big difference to performance, BMW will be working with the athletes in the Performance Team to support them.
Chosen by London 2012 as the Official Automotive Partner, BMW's sustainability credentials will help London 2012 deliver a sustainable Games. As part of the partnership, BMW will supply a range of Efficient Dynamic diesel cars, hybrids and electric vehicles, achieving average CO2 emissions below the LOCOG target of 120g/km, as well as bicycles and motorcycles.
These vehicles will play a key part in the smooth running of the Games, supporting Olympic and Paralympic events and transporting the athletes, officials and media. The BMW London 2012 Performance Team will also benefit by being provided with vehicles to support them in their preparation for the Games.
Alongside the national BMW London 2012 Performance Team, BMW and MINI dealers will support athletes across the UK by linking with athletes in their local areas.
To find out more about the BMW London 2012 Performance Team and to view the athletes performance moments visit www.bmw.co.uk/London2012.
Notes to Editors:
The BMW London 2012 Performance Team members are:
Tom Daley, Louis Smith, Elie Simmonds, Jonathan Brownlee, Alistair Brownlee, Giles Scott, Mark Lewis-Francis, Tom Aggar, Martyn Bernard, Mark Hunter, Richard Mantell, Simon Mantell, Steve Backley, Amy Williams, Carl Hester, Rebecca Adlington, Tim Brabants, Perri Shakes-Drayton, Zara Dampney, Shauna Mullin, Steve Cram, Leon Taylor and David Weir.
BMW and London 2012
BMW Group is the world's most sustainable automotive manufacturer and the natural automotive partner for the first sustainable Olympic and Paralympic Games. BMW Group was chosen by London 2012 due to its ability to meet the emission targets set by London 2012.
The Efficient Dynamic, hybrid and zero emissions cars, motorcycles and bicycles provided by BMW Group for London 2012 provide essential mobility for athletes and officials that is vital for the operational success of the Games.
With its three brands - BMW, MINI and Rolls-Royce - the BMW Group is one of the world's most successful premium manufacturers of cars and motorcycles. It operates internationally with 24 production sites in 13 countries and a global sales network with representation in more than 140 countries.
During the financial year 2010, the BMW Group sold 1.46 million cars and more than 110,000 motorcycles worldwide. The profit before tax for 2010 was euro 4.8 billion on revenues amounting to euro 60.5 billion. At 31 December 2010, the BMW Group had a workforce of approximately 95,500 employees.
The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last six years.
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With its three brands - BMW, MINI and Rolls-Royce - the BMW Group is one of the world's most successful premium manufacturers of cars and motorcycles. It operates internationally with 24 production sites in 13 countries and a global sales network with representation in more than 140 countries.
During the financial year 2010, the BMW Group sold 1.46 million cars and more than 110,000 motorcycles worldwide. The profit before tax for 2010 was euro 4.8 billion on revenues amounting to euro 60.5 billion. At 31 December 2010, the BMW Group had a workforce of approximately 95,500 employees.
The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last six years.
Datum: 13.05.2011 - 11:43 Uhr
Sprache: Deutsch
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