Excellent Results: Goertz Relaunches Corporate Website with e-Spirit
More attention, emotionality, and excitement with FirstSpirit content management system
(firmenpresse) - Dortmund, February 25, 2011. Ludwig Görtz GmbH relaunched their corporate website www.goertz-corporate.de. The company is one of the leading shoe retailers in Europe and operates more than 280 stores with 3,800 employees. The content management system (CMS) FirstSpirit of e-Spirit AG (www.e-Spirit.com) is the technical basis for the revised website. Ethalon GmbH was responsible for implementing the project. The new Görtz web presentation includes attractive features, such as intuitive navigation, appealing layout as well as emotional and up-to-date content. The website presents Görtz in a modern look. In the background, FirstSpirit efficiently manages the content, supporting the company in saving time and costs.
Drawing on a proven solution
During four years, FirstSpirit had been used successfully for various Görtz web projects. The CMS was updated to the latest release 4.2 in the wake of relaunching the corporate website. Editors have already been benefiting from intuitive working processes in Java or WebClient environments, easy rights management and template creation or intuitive menu navigation. Further features are now available, continuously making editors" work easier. WYSIWYG view, drag-and-drop functions and integrated image editing allow for further optimizing processes and realizing time savings. "Modern web presentations have to attract more attention and provide an enhanced emotional and exciting experience to our customers. Consistently, using images and flash elements becomes ever more important to present our brands and products", explained Michaela Komatowsky, PR manager with Görtz and member of the central team of editors for the corporate website. "Seamless integration into our existing and future IT infrastructure is another crucial aspect."
Perfect integration
FirstSpirit is a Java-based client/server application. Integration of varied applications and data sources and development of individual functions is realized through a standardized access interface (API). FirstSpirit can be easily expanded or incorporated into existing systems, for example in different shop and portal environments such as the IBM WebSphere portal, implemented as the internal corporate portal at Görtz. For such purposes e-Spirit offers an IBM-certified integration module, developed in collaboration with Ethalon. With this, editorial content, at Görtz for instance news from the departments for the employees, smoothly integrates on the portal server. Thanks to the single sign-on policy and seamless integration, editors can continue working in the familiar environment and do not require knowledge of the portal"s output logic. This approach also contributes to facilitating efficient and consistent editing workflows.
Visit www.e-Spirit.com for further information.
EuroShop 2011: Content Management for Successful E-Commerce Portals
An attractive, flexible and stable website is a key prerequisite for business success on the Internet. This is why powerful content management solutions that allow online retailers to efficiently implement their long-term web strategies take center stage in the presentation of e-Spirit at the EuroShop, the global retail trade fair in Düsseldorf, Germany (February 26 to March 2, http://www.euroshop-tradefair.com/). In Hall 6, Booth C49, e-Spirit and Ethalon will be demonstrating how companies can implement attractive e-commerce portals, company websites and intranets using the content management system (CMS) FirstSpirit while at the same time reducing the effort and costs of content administration.
Themen in dieser Pressemitteilung:
euroshop
e
commerce
ibm-websphere
portal
cms
ecm
content-management
g-rtz
website
corporate-page
e
spirit
firstspirit
Unternehmensinformation / Kurzprofil:
As the manufacturer of the high-end Content Management System, FirstSpirit, e-Spirit AG is a technology leader in the European market. The company was founded in 1999 by former members of Fraunhofer ISST in collaboration with the IT service provider, adesso. In addition to the licensing business and FirstSpirit integration, e-Spirit AG also provides comprehensive support for complex Internet and intranet projects. Customers also benefit from the expertise of partner firms in consultation and implementation.
FirstSpirit is a high-end solution for Enterprise Content Management (ECM) and for integration with complex system environments and portals. Sophisticated customers use the content management system (CMS) to publish a wide range of contents on almost any channel (Internet, intranet, extranet, PDF, e-mail newsletters, portals, DTP, technical documentation). Users rely on the product for optimal sophistication in usability, performance and integration capability, and investment security. In addition to complete out-of-the-box functionality, e-Spirit also integrates the innovative solutions of its technology partners into the basic modular structure of FirstSpirit. www.e-Spirit.com
Schwartz Public Relations
Jörg Stelzer
Sendlingerstraße 42A
80331
München
js(at)schwartzpr.de
+49 (0) 89-211 871-34
http://www.schwartzpr.de
Datum: 25.02.2011 - 11:40 Uhr
Sprache: Deutsch
News-ID 1021861
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contact information:
Contact person: Sandra Högemann
Town:
Dortmund
Phone: +49 (0)231 286 61 73
Kategorie:
Hazadous Materials Management
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