LBi appoints Caroline McGuckian to MD of LBi Milan

ID: 1015383
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(Thomson Reuters ONE) -

LBi is pleased to announce that Caroline McGuckian has taken the role of
Managing Director of LBiIconMedialab based in
Milan.  LBi IconMedialab is the leading digital agency in Italy and has been
established for 11 years.  LBi IconMedialab retains a stellar list of clients
such as Lavazza, Alfa Romeo and the European Space Agency.  Caroline's position
will be key to ensuring that the Italian office offers a consistent LBi global
offering to both international and local clients engaged in that territory.

Caroline leaves LBi UK where she has held the position of Head of Media and
Director of Strategic Services for 7 years.  This is an important step for LBi
as Italy is a key strategic market for LBi's fast growing roster of global
clients. One of her first challenges will be to integrate a very strong local
bigmouthmedia offering and to build stronger
capabilities in Social Media, CRM, Analytics and the LBi dashboard offering.

Caroline will also retain a group role advising on the development and
integration of LBi's expanded media and search capability, resulting from the
bigmouthmedia deal.

 Ewen Sturgeon, CEO of LBi UK says "LBi Milan is a key office which has the
potential to be a very important part of the group. Both Luke Taylor and I are
very excited that Caroline has taken on this important challenge and are certain
she will make a huge difference. While performing this role Caroline will also
be advising the UK and Lyndsay Menzies on how best to continue developing our
media and search capabilities across the group and will also be involved in
other key group initiatives"

For further information please contact:

Sarah Van Praagh, Head of PR, LBi
+44 20 7063 6141,sarah.vanpraagh(at)

Imogen Thacker, Marketing & PR Assistant, LBi
+44 20 7063 6155,imogen.thacker(at)

About LBi

LBi is a global digital marketing and technology agency,
blending insight, creativity and expertise to solve business problems. The
largest genuinely full service agency of its kind in Europe, LBi provides the
full range of digital capabilities, including digital strategy, branded content,
service design, media, CRM, technology, managed hosting and support services.
The company employs over 1,500 professionals located primarily in the major
European, American and Asian business centres such as Amsterdam, Atlanta,
Berlin, Brussels, London , Milan
, Mumbai, New York, Paris and Stockholm. LBi is
listed on Nasdaq OMX in Stockholm and NYSE Euronext in Amsterdam (symbol: LBI).


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Date: 05/27/2010 - 11:51
Language: English
News-ID 1015383
Character count: 0
Firma: LBI International AB (publ.)
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Stadt: Stockholm


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