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FROM HOME NETWORKING, HOSPITALITY ENTERTAINMENT TO FULL IMMERSION 3D - ADB MAKES ADVANCED SERVICES DELIVERY SIMPLE AND COST-EFFECTIVE

ID: 1014451

(Thomson Reuters ONE) -
ADB Holdings S.A. / FROM HOME NETWORKING, HOSPITALITY ENTERTAINMENT TO FULL IMMERSION 3D - ADB MAKES ADVANCED SERVICES DELIVERY SIMPLE AND COST-EFFECTIVE processed and transmitted by Hugin AS. The issuer is solely responsible for the content of this announcement.

ADB presents latest pay-TV 10th May 2010 - Geneva, Switzerland:
innovations at The Cable Show Advanced Digital Broadcast
  (www.adbglobal.com), a leading supplier of
Booth #339 technology to the global digital television
  industry, announced today that it will be
  showcasing at The Cable Show its latest
  innovations that will accelerate the
  deployments of advanced services.

  ADB recognizes that operators are under
competitive pressure to introduce new
services and deliver a TV entertainment
experience that will attract and retain
their subscribers.

At booth #339 in Los Angeles this week, ADB
will show how its engineering and design
leadership can provide answers to the
challenges facing operators today:

Advanced Home Networking with tuner-less
clients
ADB's Home-Networking solution features a
tuner-less set-top client, that works off
the living-room DVR. The ADB solution




enables viewers to tune to TV channels, to
play recorded content with CarboTM, ADB's
full High Definition user interface, and to
use ADB's advanced Smooth-ViewTM video
capabilities. This inexpensive set-up
significantly lowers the cost of deploying
multi-room services, while providing a great
consumer experience.

ADB will show how its solution provides
consumers the ability to enjoy TV, music and
videos from wherever they are in the home:
they can use their gaming consoles to tune
to a channel or watch recorded programs, or
they can access music tracks and videos
stored on their DVR and play them on their
smart phones.

"Our new Home Networking solution with our
Carbo full-HD interface is a perfect example
of how to provide consumers with fantastic
TV experiences and operators with virtually
no-hassle deployment and integration," said
Francois Pogodalla, CEO of Advanced Digital
Broadcast. "Carbo easily integrates with any
open-standard based set-top solution, and
its wide range of interactive services
enriches the home networking value
proposition with photo albums and Internet
radio".

Full immersion 3D experience
By invitation only, ADB will showcase its
full 3D TV experience, including both video
and a compelling graphical user interface.
ADB has developed unique ways to overcome
many of the video and graphics challenges
brought by 3D TV, increasing accessibility
and ease of deployment for operators. ADB's
3D demonstration is running on a sub-$200
platform that already has an installed base
of thousands in subscribers' homes.

Because the ADB solution is compatible with
existing services, it simplifies the ability
to introduce 3D. Operators can rapidly test
new 3D services, legacy 2D applications can
coexist with 3D, and users can switch
seamlessly between 2D and 3D modes via the
remote.

tru2way® set-back solutions for hospitality
markets
ADB, who pioneered the innovative set-back
concept, will demonstrate its turn-key
interactive TV solution for hotels. ADB's
hospitality solution offers hotel guests a
premium television entertainment experience
with video-on-demand, games and more. It has
been designed for an easy and cost-effective
deployment, working in legacy environments,
integrating seamlessly with billing systems.

A range of other innovations will be on
display at ADB's booth, such as Internet
widgets which will enhance the user
experience by providing access to vast
quantities of information; and a tru2way®
analyzer for network verification.

-ends-

About ADB


Advanced Digital Broadcast (ADB) is a leader
in the design, development and supply of
high-quality products to the world-wide
digital television market. The Company has
deployed over 15 million set-top boxes,
across high-volume markets, incorporating
the industry's pioneering middleware,
conditional access and hardware
technologies.



ADB has established itself as a trusted
partner to television operators supporting
them to launch new services using
state-of-the-art technology. Through its
unique end-to-end understanding of set-top
box software, ADB is able to design and
supply highly efficient and optimized
hardware platforms ahead of the competition.



Approximately 70% of ADB's workforce is
dedicated to engineering; developing
products across all the digital television
technology platforms including cable,
Internet Protocol (IP), satellite and
terrestrial. The company is headquartered in
Geneva, Switzerland with its main Research
and Development facility in Zielona Gora,
Poland and Operations division in Taipei,
Taiwan. ADB has local representation in
Australia, India, Italy, Singapore, Spain,
the Ukraine, the United States and the
United Kingdom. ADB is a member of ADB
Group; ADB Group (www.adbholdings.com
) is publicly
listed on the Swiss Stock Exchange (SIX:
ADBN).







[HUG#1414457]



--- End of Message ---

ADB Holdings S.A.
Avenue de Tournay 7 Chambesy Switzerland

ISIN: CH0021194664;

ADB presents latest pay-TV innovations at The Cable Show: http://hugin.info/136393/R/1414457/365796.pdf





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Bereitgestellt von Benutzer: hugin
Datum: 10.05.2010 - 16:06 Uhr
Sprache: Deutsch
News-ID 1014451
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"FROM HOME NETWORKING, HOSPITALITY ENTERTAINMENT TO FULL IMMERSION 3D - ADB MAKES ADVANCED SERVICES DELIVERY SIMPLE AND COST-EFFECTIVE
"
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