businesspress24.com - DGAP-News: Idea Fabrik Plc Appoints Billy Cain as Chief Game Architect for Echoverse(TM)
 

DGAP-News: Idea Fabrik Plc Appoints Billy Cain as Chief Game Architect for Echoverse(TM)

ID: 1012750

(firmenpresse) - Idea Fabrik Plc / Change of Personnel

13.04.2010 00:29

Dissemination of a Corporate News, transmitted by
DGAP - a company of EquityStory AG.
The issuer / publisher is solely responsible for the content of this announcement.

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Industry leader takes the helm in bringing the dramatic and new Echoverse
virtual world experience to market.

Idea Fabrik Plc (GB00B61CVK31, TI4.F) today announced that Billy Cain,
world renown game developer, has accepted the role of Chief Game Architect
for the Company's flagship product Echoverse.

Echoverse(TM) will address what is missing in today's digital virtual world
environments and deliver the most comprehensive convergence of social
media, entertainment and commerce to the on-line gaming and social
networking market. Echoverse is projected to go live with a Beta release in
second half 2010 and full launch in 2011.

John Jenkins, Idea Fabrik CEO said, 'Billy Cain has been deeply involved in
the initial planning and development work behind the Echoverse product. It
is a very large step forward for us to have him step into this lead role
and take on this additional responsibility. We are very excited about the
effect of the expanded impact his experience and knowledge will bring to
our project.'

Billy Cain's game industry career began in 1992 at the legendary
development studio, Origin Systems, where he ultimately served as lead
designer on Electronic Arts' multi-million dollar franchise title, Wing
Commander: Prophecy. Since then he has designed, developed, produced, and
contributed to many award-winning video games and includes Disney,
Electronic Arts, Midway, NCsoft, Sega, Sony, THQ, Universal as clients.
Billy Cain said. 'I believe Echoverse is going to revolutionize the on-line




virtual world experience and connect virtual world participation into the
rapidly growing universe of social media. I am very excited to be given
the opportunity to lead this effort, to allow players to create the world
of their dreams, and to see where their imaginations take us!'

About Idea Fabrik Plc
Idea Fabrik is a product development company that intends, through internal
development and targeted acquisitions, to bring to market immersive 3-D
virtual worlds that will provide consumer entertainment experiences that
combine multiplayer gaming, virtual worlds, and social networking element.
Our worlds will be easy to navigate, experience, and understand -
delivering exciting new frontiers for the full-spectrum of both experienced
and casual consumers of Internet gaming, entertainment and social
interaction. For additional information please visit www.ideafabrik.de.

Safe Harbor: Statements contained in this news release, other than those
identifying historical facts, constitute 'forward-looking statements'. Such
forward-looking statements relating to the Company's future expectations,
including but not limited to revenues and earnings, technology efficacy,
strategies and plans, are subject to safe harbors protection. Actual
Company results and performance may be materially different from any future
results, performance, strategies, plans, or achievements that may be
expressed or implied by any such forward-looking statements. The Company
disclaims any obligation to update or revise any forward-looking
statements.

Idea Fabrik Plc
Quadrant House 4
Thomas More Square
London E1W 1YW
United Kingdom

ir(at)ideafabrik.de




13.04.2010 00:29 Ad hoc announcement, Financial News and Media Release distributed by DGAP. Medienarchiv atwww.dgap-medientreff.deandwww.dgap.de---------------------------------------------------------------------------


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Datum: 12.04.2010 - 18:29 Uhr
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