Delivering 3D experience to the living room
(Thomson Reuters ONE) -
* World-first solution delivers 3D movie-theater experience to the living
room
* Soaring demand for 3D TVs - revenues set to hit USD 60 billion in five years
* Complete solution for delivering 3D from venue to viewer at home
Blockbuster movies such as Avatar have introduced hundreds of millions of people
to the thrill of 3D. Now, more and more viewers want that same experience in the
comfort of their living rooms. Some analysts predict that close to 80 million
3D TV sets will be sold by 2015 - remarkable given that they were launched only
at the beginning of this year. Total revenues are expected to top USD
60 billion within five years.
Demand for mass-market 3D TV is soaring. Broadcasters and operators at the NAB
(National Association of Broadcasters) Show in Las Vegas on April 12-15 will
learn how Ericsson's (NASDAQ:ERIC) new solution for both direct-to-home (DTH)
and contribution and distribution of 3D content will allow them to meet viewers'
demands.
Staffan Pehrson, Head of Solution Area TV, Ericsson, says that advances in
camera, delivery, and display technologies now make it possible to effectively
deploy 3D television to the home. Pehrson says: "Consumers will be able to get
the same enhanced experience in their living room as they do at the movie
theater. At NAB, we will launch a complete solution to enable broadcasters and
operators to introduce 3D consumer services today." The launch builds on
Ericsson's understanding and expertise in content distribution and high
definition video.
The Ericsson 3D solution addresses challenges in both contribution and
distribution as well as direct-to-home delivery of 3D content. The challenges
for live 3D contribution differ greatly from DTH, with the utmost being the need
for the best picture quality possible including full spatial resolution.
Ericsson's large contribution and distribution portfolios have been optimized to
ensure that 3D feeds are compressed and delivered correctly.
The expertise in the TV area comes from Ericsson's acquisition of Tandberg
Television and its video compression technology three years ago. Thanks to its
established position in the market, Ericsson can enable these 3D services to a
rapidly expanding consumer group.
Notes to editors:
Ericsson will demonstrate a range of complete solutions for advanced television
platforms, including 3D, at NAB 2010 (booth #SU3308).
About Ericsson 3D Content Delivery Solution:
The Ericsson CExH42 MPEG-4 AVC HD Contribution Encoder provides a natural
platform for 3D contribution links, ensuring full control of encoding
parameters, exact synchronization and time-stamping of the compressed frames and
the generation of a fully packaged 3D simulcast.
Ericsson RX8200 Receiver: new technology for these receivers ensures that the
exact temporal and spatial relationship between left and right feeds is also
maintained at the receive end, avoiding possibly severe reductions in early 3D
customer experience.
Ericsson EN8190 HD encoder: for today's DTH delivery, it is paramount that 3D
deployments using frame-compatible methods use the best available compression
technology to maximize the consumer 3D experience. This encoder provides the
MPEG-4 AVC HD compression, using new in-house technology designed to enable
conversion to an all-HD world.
Encoding and video processing
Ericsson's integrated receiver decoders
Ericsson Television web site
Our multimedia content is available at the broadcast room:
www.ericsson.com/broadcast_room
Ericsson is the world's leading provider of technology and services to telecom
operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and
provides support for networks with over 2 billion subscribers and has the
leading position in managed services. The company's portfolio comprises mobile
and fixed network infrastructure, telecom services, software, broadband and
multimedia solutions for operators, enterprises and the media industry. The Sony
Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich
personal mobile devices.
Ericsson is advancing its vision of being the "prime driver in an
all-communicating world" through innovation, technology, and sustainable
business solutions. Working in 175 countries, more than 80,000 employees
generated revenue of SEK 206.5 billion (USD 27.1 billion) in 2009. Founded in
1876 with the headquarters in Stockholm, Sweden, Ericsson is listed on OMX
NASDAQ, Stockholm and NASDAQ New York.
www.ericsson.com
www.twitter.com/ericssonpress
www.facebook.com/technologyforgood
www.youtube.com/ericssonpress
FOR FURTHER INFORMATION, PLEASE CONTACT
Ericsson Corporate Public & Media Relations
Phone: +46 10 719 69 92
E-mail:media.relations(at)ericsson.com
Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail:investor.relations(at)ericsson.com
UPCOMING EVENTS
Ericsson's Capital Markets Day, Stockholm, Sweden, May 5-6
Ericsson Business Innovation Forum, Shanghai, China, May 17-18
For more information please contact the Ericsson Media Relations Team.
[HUG#1402356]
Press release PDF: http://hugin.info/1061/R/1402356/356936.pdf
Staffan Pehrson picture: http://hugin.info/1061/R/1402356/356938.jpg
RX8200: http://hugin.info/1061/R/1402356/356939.jpg
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Datum: 12.04.2010 - 03:02 Uhr
Sprache: Deutsch
News-ID 1012697
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