DGAP-News: Tangibal Group Plc.: Tangibal Group will be showcasing its new Interactive Cinema games at the Pearl and Dean Future of Film event in London
(firmenpresse) - Tangibal Group Plc. / Miscellaneous
30.03.2010 10:42
Dissemination of a Corporate News, transmitted by
DGAP - a company of EquityStory AG.
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Tangibal Group is pleased to announce the launch of its interactive Cinema
games at the Pearl and Dean Future of Film Event on the 22nd April 2010 in
the Vue Cinema Leicester Square. Dominic Berger of Tangibal Group will be a
keynote speaker at the event discussing new opportunities for advertisers
to engage with cinemagoers using the latest technologies. He will be
speaking alongside Pete Buckingham from the UK Film Council, Andrew Turner
from 20th Century Fox and Adam Steel from Universal Pictures.
Tangibal Group will using the event as an opportunity to showcase two new
interactive game formats -
'Interactive Story telling' where the audience can chose what happens next
in the advert - content has been kindly provided by Unilever brand 'Lynx'
and
'Arcade' a game where the audience can guide a frog through a pond
adventure by waving their hands. This game will be in 3D.
The event is targeted at media agencies and brands to showcase the
potential of interactive cinema
Dominic Berger who is speaking at the event said 'We recognized early on
that content would be king in this media format and I am pleased that we
have now developed some very exciting new game formats with our partners iO
in Italy - following extensive positive audience research both in the UK
and Norway I am confident that these new formats will show brands the
compelling and engaging nature of our burgeoning onscreen interactive
advertising network'
** END OF NEWS RELEASE **
Tangibal Group plc is an independent, exchange listed company in the
marketing and advertising segment.
This news release may contain certain forward-looking statements,
expectations, intentions, strategies and beliefs regarding the future. All
statements contained herein are based upon information available to the
management of Tangibal Group plc as of the date hereof, and actual results
may vary based upon future events, both within and without the
control of the management, including risks and uncertainties that could
cause actual results to differ materially.
Management does not take any responsibility to update the contents of this
News Release in case new aspects arise or new conditions change the facts
available.
Tangibal Group plc, 45 The High Street, Hampton Wick, Kingston upon Thames,
Surrey, KT1 4EH, Great Britain
Company Number: 6722835, info(at)tangibal.com
ISIN: GB00B46RHX45; German Code: TFG; WKN: A0YF5U
30.03.2010 10:42 Ad hoc announcement, Financial News and Media Release distributed by DGAP. Medienarchiv atwww.dgap-medientreff.deandwww.dgap.de---------------------------------------------------------------------------
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