KLM introduces new ladies' uniform
(Thomson Reuters ONE) -
AMSTELVEEN, 29 March 2010 - More than 11.000 female cabin attendants, ground
attendants and pilots at KLM and KLM Cityhopper will don new uniforms as of
today.
The new uniform has a feminine cut, with a modern, fresh and confident look.
"It's great to see the wonderful outfit that has been created. I hope it will be
worn with pride," says KLM President & CEO Peter Hartman. The design is
completely new, but the uniform is still the same KLM blue introduced in 1971.
KLM is constantly seeking to innovate. This is borne out by the new uniform. "By
introducing this new uniform in these challenging times, we underscore our faith
in the KLM brand," says Peter Hartman. The uniform was designed by Dutch
couturier Mart Visser.
Research has shown that customers value the KLM brand because it represents
typical Dutch pragmatism. KLM has responded to this by adding a touch of orange,
the national colour, to its KLM blue. The orange features in the trimming on the
lining of the uniform for cabin and ground attendants, and in the uniform scarf.
KLM is an industry leader in corporate social responsibility. The airline has
taken numerous innovative initiatives to reduce its impact on the environment.
KLM is the first airline in the world that will recycle the textile of its old
uniforms.
For further information:
KLM Media Relations, tel: +31 (0)20 649 4545
Visual material is available on: www.presslink.nl/KLM
[HUG#1398682]
Pdf version of the press release: http://hugin.info/130669/R/1398682/354361.pdf
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Datum: 29.03.2010 - 08:45 Uhr
Sprache: Deutsch
News-ID 1012126
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