Pirkka Organic range grows with domestic yoghurts, sour milk and cream
(Thomson Reuters ONE) -
KESKO FOOD LTD PRESS RELEASE 29.03.2010 AT 10.00 1(1)
The Pirkka Organic range now includes over 40 products. The new Pirkka Organic
yoghurts, fat-free sour milk and double cream are produced by Juvan Luomu Oy,
the only Finnish dairy that focuses on organic products.
According to the 2009 survey by Taloustutkimus on the eating habits of Finnish
people, 41 percent of Finns use organic products at least once a month.
K-food stores want to serve their customers as well as possible, offering wide
selections and plenty of products to choose from. The number of Pirkka Organic
products has been expanded actively and now exceeds 40. "There are several
Pirkka Organic options available in the milk cabinet," says Commercial Director
Jukka Koivunen of Kesko Food's Commerce, pleased.
"The Pirkka range helps us offer our customers a competitive price level
combined with a good selection and availability in organic products, too,"
Koivunen continues.
Juvan Luomu has enhanced people's awareness of Juva as an organic municipality.
All milk for the company is produced on ten different organic farms, located
less than 35 kilometres from the dairy. Back in business after a break, the
dairy, which was built on the lakeside in 1920, now employs a staff of ten.
"The owners are really committed to the business and we want to invest in the
future of the company. Competent employees are also valuable for us in the new,
interesting and challenging situation. We are extremely satisfied to be involved
in the growing organic market," says Seppo Kietäväinen, Chair of Juvan Luomu's
Board of Directors.
Further information:
Commercial Director Jukka Koivunen, Kesko Food Ltd, tel. +358 1053 28910
Purchasing Manager Sirpa Koppinen-Lindström, Kesko Food Ltd, tel. +358
1053 22015
Managing Director Kari Partanen, Juvan Luomu Oy, tel. +358 44 2812 515
Sales Manager Mervi Wahlroos, Juvan Luomu Oy, tel. +358 45 2772 239
Photos available at www.vision.fi/ruokakesko
Kesko (www.kesko.fi
retail specialist whose stores offer quality to the daily lives of consumers.
Kesko has about 2,000 stores engaged in chain operations in the Nordic and
Baltic countries, Russia, and Belarus. Kesko Food is part of the Kesko Group.
[HUG#1398525]
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Datum: 29.03.2010 - 03:03 Uhr
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