Global Marketing and Technology Agency LBi appoints Jonathan Isaac to Newly Created Global Head of Planning Position; Reinforcing Brand Strategy Expertise and Inspiring Creative Solutions
(Thomson Reuters ONE) -
LBi is excited to announce Jonathan Isaac as the new Global Head of Planning.
The highly skilled and experienced executive will be responsible for overseeing
the expansion and integration of the strategy and planning service
offering throughout LBi's robust global network.
Jonathan will be based out of LBi's US headquarters in New York but will spend
significant time traveling throughout the network developing the discipline on a
global scale. He will report dually to Chris Clarke, Global CCO and Judith Carr,
Co-President in the US. He will ensure the agency's work globally is
insightful, innovative, and integrated throughout all creative disciplines.
"Jonathan's experience and energy is exactly what we were looking for. Coming
from the traditional world and bringing this creative intuition to LBi helps put
us yet another step above our competitors," said Chris Clarke, Global CCO. "The
creation of this role helps us to further deliver on the promise to our clients
that we can provide genuine full service offerings on a global scale."
"I am so excited to come to LBi. I think their position in the market and the
entreprenuerial spirit that resonates thoughout the company is incredible," said
Jonathan. "I am truly motivated by the opportunity to 'build believable
brands'that make the world a better place."
Most recently, Jonathan was Strategy Director at Anomaly in New York, working
with established clients like Motorola, Coca Cola and Disney while also
developing Anomaly's own brands and business concepts. Before joining Anomaly,
he was Global Planning Director for the HP computer business at Goodby
Silverstein and Partners in San Francisco. Jonathan led the multi-media,
multi-layered, highly effective and highly awarded The Computer Is Personal
Again campaign that helped the household brand reconnect with their audience.
Before moving to San Francisco, Jonathan was one of the founders of the still
thriving Audience Planning department at the BBC in London. Previously, he had
jumped on the overnight dot com zillionaire bandwagon and was Head Of Marketing
at Stewed.com. Though the business didn't last, his passion for all things
digital and strong belief in 'marketing as service' continues to this day. He
began his career holding roles at JWT and Publicis in London.
This announcement comes on the heels of LBi establishing its US Headqarters
through the completed merger of IconNicholson and Special Ops Media earlier this
month. With more than 200 digital experts across the US including its New York
flagship and Atlanta office, LBi will continue to expand its footprint in the
States over the course of the year.
For further information please contact:
Emily Olson, PR Manager- LBi
+1 212 981 2762,Emily.Olson(at)lbi.com
About LBi
LBi is the world's largest independant digital marketing and technology agency,
blending insight, creativity and expertise to solve business problems. The
largest genuinely full service agency of its kind, LBi provides the full range
of digital capabilities, including digital strategy, branded content, service
design, media, CRM, technology, managed hosting and support services. On
February 25, 2010, LBi merged with Obtineo - a combination of Bigmouthmedia, the
largest search engine marketing specialist in Europe, and EUR 40m of new capital
committed towards global expansion of the combined entity. Combining LBi's best
in class services with Bigmouthmedia's leading search engine marketing, LBi is
now positioned to meet the growing customer demand for one agency to provide all
of these services across geographies. The company now employs over 1,600
professionals located primarily in the major European, American and Asian
business centers such as Amsterdam, Atlanta, Berlin, Brussels, London, Milan,
Mumbai, New York, Paris and Stockholm. LBi is listed on Nasdaq OMX in Stockholm
and NYSE Euronext in Amsterdam (symbol: LBI).
www.lbi.com/us
www.lbi.com
[HUG#1398555]
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Datum: 29.03.2010 - 03:54 Uhr
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