Metro International to offer pan-regional advertising in Latin America and appoints Pan-Regional Sales Director for Latin America
(Thomson Reuters ONE) -
Stockholm 23 March 2010: Metro International ("Metro"), the world's largest
international newspaper, today announced that Metro will start to offer
pan-regional advertising solutions in Latin America. Metro has appointed Ingrid
Seldén as Pan-Regional Sales Director for Latin America.
Metro has 1.2 million daily metropolitan readers across Mexico, Brazil, Chile
and Ecuador[1], and is the largest newspaper in Latin America[2]. Metro is
renowned for its innovative and award winning advertising campaigns across
markets and media channels. Ms. Seldén will work closely with advertisers and
agencies to provide attractive pan-regional advertising solutions across the
region.
Ingrid Seldén is a long serving employee of Metro. As a member of the group
management team at the headquarters in London, United Kingdom, she obtained
broad knowledge of all aspects of the business. For example, Ms. Seldén has
launched new operations and delivered new products extending the Metro brand
into new channels. Ms. Seldén holds a Master in Business Administration from
Stockholm School of Economics. Ms. Seldén will be based in Mexico City reporting
to Pablo Mazzei, EVP of Latin America.
Per Mikael Jensen, CEO and President, commented: "Latin America is one of the
most interesting regions for Metro and core to our strategy for growth. The
appointment of Ingrid Seldén as Pan-Regional Sales Director for Latin America is
a very important step to leverage on Metro´s strong position in the market and
to provide clients and agencies with the best possible advertising solutions and
services."
Ingrid Selden, Pan-Regional Sales Director for Latin America, commented: "Metro
in Latin America is at the forefront of creative advertising and new product
developments. I am looking forward with excitement to be working with our
clients on delivering cutting-edge integrated advertising campaigns across the
region together with our successful and passionate teams."
Contact Ingrid Seldén:
Tel: +52 (1) 55 3267 3843
E-mail: ingrid.selden(at)metro.lu
For further information contact:
Per Mikael Jensen, CEO and President Tel: +46
8 1205 7000
Pablo Mazzei, EVP Latin America Tel: +56
9 158 0700
Linda Fors, Head of Investor Relations Tel:
+46 704 315 351
***
Notes to editors:
Metro International is the inventor of the modern free daily newspaper concept
and the leader of the sector. It publishes Metro, the world's largest
international newspaper, published in over 100 major cities across Europe, North
& South America and Asia.
Through its network of commercial partnerships, Metro delivers easy access to a
unique audience of 24 million young active and hard-to-reach Metropolitans in
23 Countries.
Metro and its partner publications are distributed in London, Paris, Madrid,
Barcelona, Rome, Milan, Athens, Lisbon, Copenhagen, Stockholm, Helsinki, Prague,
Budapest, Moscow, St Petersburg, Hong Kong, Seoul, New York, Boston, Toronto,
Montreal, Vancouver, Santiago de Chile, Quito, Mexico City and Sao Paolo. In
September 2009, Metro International won its fourth M&M Award for "Best
Contribution to an International Campaign by a Media Owner" for the Nokia
Navigator campaign. In April 2009, Metro International was awarded the
prestigious accolade of 'Newspaper of the Year 2009' at the inaugural Festival
of Media Awards in Valencia.
[1] National Readership Surveys: (2008-09)
[2] Audited circulation (2008-09) except new editions
[HUG#1396636]
Media Release Selden_EN: http://hugin.info/132142/R/1396636/352848.pdf
Ingrid Selden: http://hugin.info/132142/R/1396636/352852.jpg
Presentacion Metro: http://hugin.info/132142/R/1396636/352851.pdf
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