Sky Chooses Vizrt for Stereo 3D Channel
(Thomson Reuters ONE) -
Bergen, Norway, March 23, 2010. Vizrt Ltd. (Oslo Main List: VIZ)
Sky Sports today announced that it has chosen Vizrt as the core graphics
platform for its 3DTV channel, due to launch in April.
Darren Long, Sky Sports' Director of Operations described his reasons for the
decision, "We have worked with Vizrt for more than ten years. They have
supported us with excellent graphics for our SD sports coverage, then later for
HD and now they will do so again for 3D. Vizrt has always been a real-time 3D
system and this meant it was easy for our designers to convert Sky Sports'
current HD designs to their stereo 3D equivalents. The results are stunning and
the graphics drew special attention from viewers when we recently ran our
world's first stereo 3D football match trial. I am sure that Vizrt's graphics
will enhance our new 3D channel, just as they do for all our other channels."
The stereoscopic Vizrt system uses a Viz Trio CG operator interface, controlling
a Viz render engine PC. This powerful graphics engine uses two graphics cards
and the separately rendered HD channels for each eye are synchronised by a new
application developed for the process. The stereoscopic convergence point and
depth are also adjustable on the fly to allow for changing camera views. The
system can also be driven by GPI triggers from the vision-mixing desk.
Vizrt UK's Managing Director, Rex Jenkins added, "Sky Sports demands the highest
quality from its graphics systems and we are glad to meet their needs. This
prestigious project attracted a lot of competition from all over the world so it
is especially satisfying to find that Vizrt came out on top. We had a special
advantage because Vizrt has always delivered graphics as true 3D animations, so
adding stereoscopy to the rendering process was less of a challenge for us than
it must have been for other systems. In that sense, Sky Sports backed the right
horse ten years ago when it chose to use Vizrt for the first time."
About Sky:
Sky is the UK's leading entertainment and communications company, operating the
most comprehensive multi-channel television service. Over 9.4 million homes - a
third of households across the UK and Ireland - enjoy the very best
entertainment, movies, news and sports channels. In delivering entertainment
through the TV, PC and mobile, customers have more control and flexibility over
what, how and when they watch. Almost 5.5 million customers now choose Sky+,
Sky's digital video recorder, to record and store their favourite programmes and
1.3 million enjoy the unprecedented picture and sound quality of Sky+HD, which
offers 33 dedicated HD channels. Sky is also the UK's fastest growing broadband
and fixed-telephony provider with over 2.2 million customers taking Sky
Broadband and over 1.8 million customers taking Sky Talk.
About Sky 3D TV:
There will be no need for customers to upgrade their set-top boxes to access to
the new 3D channel, as all existing Sky+HD boxes are already '3D Ready'.
However, customers will need a new 3D Ready TV, which are expected to be on sale
in the UK during 2010. More details on the channel, including timing, pricing
and packaging will be provided in due course.
About Vizrt:
Vizrt provides real-time 3D graphics and asset management tools for the
broadcast industry - from award-winning animations & maps to online publishing
tools.
Vizrt's products are used by the world's leading broadcasters and publishing
houses, including: CNN, CBS, Fox, the BBC, BSkyB, ITN, ZDF, Star TV, Network
18, TV Today, CCTV, NHK, The Globe and Mail, Times Online, The Telegraph, and
Welt Online. Furthermore, many world-class production houses and corporate
institutions such as the Stock Exchanges in New York and London use Vizrt
systems.
Vizrt is a public company traded on the Oslo Main List: VIZ, ISIN: IL0010838154.
Investors and media contacts:
Bjarne Berg
President & CEO
+47 9055 7711
bberg(at)vizrt.com
Ofra Brown
CFO
+47 5351 8040
ofra(at)vizrt.com
SCHWARZ Financial Communication
Frank Schwarz
+49 611 1745 398 11
schwarz(at)schwarzfinancial.com
[HUG#1396541]
Press Release as PDF: http://hugin.info/138784/R/1396541/352817.pdf
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Datum: 23.03.2010 - 05:44 Uhr
Sprache: Deutsch
News-ID 1011745
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