Hamburg on the Road to Success as European Green Capital
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Foreign direct investment strategy recognized
Hamburg's strategy to attract investors is the best in Europe, according to the
biennial "European Cities und Regions of the Future Ranking" carried out by
London-based Foreign Direct Investment Magazine (fDi). It is an appreciation of
Hamburg's decision to occupy a consistent position in its FDI strategy as the
one location in Europe where economic growth and environmental protection go
together best. The award was conferred today on the occasion of the world's
leading commercial real estate show, MIPIM, in Cannes.
"What marked out Hamburg's entry for Best FDI Strategy for special notice was
the clear-eyed vision and the tangible plans the city appears to have for
attracting investment, encouraging economic development, assisting investors and
promoting its key sectors such as renewable energy," Courtney Fingar, fDi
Magazine Editor, describes the jury's decision (www.fdimagazine.com
Hamburg's First Mayor, Ole von Beust, notes: "As one of the largest ports of the
world, Hamburg is no unspoilt paradise. But we always want to show that economic
development and environmental protection go together well. We accept the
environmental challenges of the 21st century and respond to them with dedicated
action. The good rating in the 'European Cities and Regions of the Future'
ranking encourages us to pursue this path further."
Sustainability is the overarching issue for the real estate industry at MIPIM.
That is why Hamburg is being showcased in Cannes as the European Green Capital
2011. Real estate firms, institutions, investors and project-developers
demonstrate that in Hamburg, growth and environmentalism are not in opposition
to each other. Even today, it is a virtually impossible proposition to market,
for instance, office buildings in Hamburg without the claim of sustainability.
With regard to "green-building", the Hanseatic city is a cut above the rest. The
growing importance of the so-called gold-certificates for ecologically sound
buildings is evident not only in the HafenCity quarter - the environmental
cachet is gaining significance as a unique selling point in Hamburg's City Süd
and downtown areas, as well. More information about the economy in Hamburg can
be found at www.hamburg-economy.de
Free download of copyright free photo: Hamburg Docklands
Contact:
Hamburg Marketing GmbH
Guido Neumann
Tel.:+49-40-411110-617
guido.neumann(at)marketing.hamburg.de
www.mediarelations.hamburg.de
More copyright free photos: www.mediaserver.hamburg.de
[HUG#1394175]
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Datum: 16.03.2010 - 07:01 Uhr
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