New in corporate communications: Sponsored blogs on Kauppalehti.fi
(Thomson Reuters ONE) -
Alma Media Corporation Press Release
16 March 2010
NEW IN CORPORATE COMMUNICATIONS: SPONSORED BLOGS ON KAUPPALEHTI.FI
Company blogs are an integral part of today's corporate communications and
marketing. Few blogs, however, have a lot of readers. Even well-written blogs
are buried among other content on company websites.
At Kauppalehti, a discussion arose on how a business website could support
companies in their challenge to be heard. As an answer, Kauppalehti launched a
new type of media product on March 15: sponsored blogs.
- The idea is to offer companies the opportunity to achieve "air superiority" in
their area of expertise, says Anu Vuokko, Development Manager responsible for
the productisation of blogs.
- Kauppalehti.fi will publish a blog post on a certain business topic every
workday. The writers are key people from leading companies in these business
areas.
The blog topics change from day to day. On Mondays, it is marketing (by the
marketing consultancy group TBWAHelsinki), on Tuesdays technology (Microsoft),
on Wednesdays leadership (Deloitte), on Thursdays legal issues (law firm Procopé
& Hornborg) and on Fridays economy and investment (OP-Pohjola Group). The blog
posts and the writers will cast a wider look on business life than just their
own area of expertise - for example, in its first post, Microsoft challenges
Nokia's Anssi Vanjoki to discuss whether it is acceptable to come to work when
sick.
- As far as editorial content goes, these blogs work in a similar way to
advertorials in the printed paper, says Hannu Leinonen, Editor-in-Chief of
Kauppalehti.
- There is a clear notification on the blog page saying "sponsored blog", just
as advertorials carry the notification "advertisement". The editor-in-chief's
responsibility covers these blogs, too, just as it covers all material,
discussions and comments published in the printed paper and on the web pages.
Helena Somero, Head of Kauppalehti's advertising sales, says she is very happy
with the new product and the response by companies. Sponsored blogs also show
that traditional and new media can excellently work together.
The sponsored blogs can be found in the left-hand column on the main page of
Kauppalehti.fi (http://www.kauppalehti.fi/)
Further information: Anu Vuokko, Development Manager, Kauppalehti, tel.
+358-40-7348302 or e-mail anu.vuokko(at)kauppalehti.fi.
Alma Media in brief
Alma Media is a profitable and internationally expanding company with a focus on
the future of newspapers and online services. Its best known products are the
Aamulehti, Iltalehti, Kauppalehti and Etuovi.com.
Alma Media's net sales in 2009 totaled MEUR 307.8 with an operating margin of
13.5 per cent. The company's share (ALN1V) is listed in the NASDAQ OMX Helsinki
Exchange. Read more at www.almamedia.fi
[HUG#1394257]
Themen in dieser Pressemitteilung:
Unternehmensinformation / Kurzprofil:
Datum: 16.03.2010 - 04:01 Uhr
Sprache: Deutsch
News-ID 1011420
Anzahl Zeichen: 0
contact information:
Contact person:
Town:
Helsinki
Phone:
Kategorie:
Business News
Anmerkungen:
Diese Pressemitteilung wurde bisher 123 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"New in corporate communications: Sponsored blogs on Kauppalehti.fi
"
steht unter der journalistisch-redaktionellen Verantwortung von
Alma Media Oyj (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).
