LBi acquires TRIPLE Copenhagen
(Thomson Reuters ONE) -
LBI International AB ("LBi"), the global marketing and technology agency, has
entered into an agreement to acquire TRIPLE Copenhagen ("TRIPLE"), one of the
most successful and experienced digital agencies and teams in Denmark.
LBi CEO Luke Taylor states "Denmark and the wider Nordic region are of huge
strategic importance to us, especially with regards to the creative heritage of
our business. I'm extremely impressed by the leadership at TRIPLE and the work
they do. TRIPLE's belief in value creation through strong strategic focus and
consumer centric creative is a perfect match to LBi, as is the team's unique
international experience and skilled use of technology as a driver of
innovation. I really look forward to embedding their talent into our network in
the coming months. TRIPLE becomes part of LBi at an exciting time, when the
company is experiencing growth in all key markets and strong demand from clients
for an agency with the strategic maturity to help grow brands globally. The
acquisition of TRIPLE will dramatically improve LBi's strategic capabilities in
the Nordic region."
Triple Copenhagen MD Bettina Sherain states "We are thrilled to join the LBi
family. It is a unique opportunity to strengthen our focus of delivering value
to our clients by ensuring that they benefit from the global reach of LBi and
their strong network of deep digital expertise. This is an advantage few digital
agencies in Denmark can present. To us, this partnership represents a well-timed
stepping stone towards building an agency truly made for the digital age".
The new management team, consisting of CEO Bettina Sherain and COO Jonas
Bechlund (both co-founders of TRIPLE), will take care of the day to day
operations in Copenhagen. The future Danish office will house +70 digital
natives with extensive expertise in all aspects of the digital landscape.
TRIPLE realized net revenue on approximately EUR 3.6 million for the full year
of 2009 and is highly profitable.
The total purchase price will be determined on an earn-out arrangement. LBi
expects this acquisition to be EBITDA and earnings accretive with immediate
effect.
For further information please contact:
Luke Taylor, CEO, LBI International AB
+44 (0) 20 70 63 64 65,luke.taylor(at)lbi.com
Thomas Elkan Boisen, COO, LBI International AB
+44 (0) 7747 446 743,thomas.elkanboisen(at)lbi.com
Bettina Sherain, MD TRIPLE Copenhagen
+45 2165 7133,bettina.sherain(at)triplecph.com
Eva Ottosson, Group Communications Manager, LBI International AB +46
709 41 21 40,eva.ottosson(at)lbi.com
About TRIPLE COPENHAGEN:
TRIPLE Copenhagen is a digital agency working with Danish and international
companies to transition their marketing efforts into leveraging digital media to
meet business and communications objectives. The company was founded in August
2007. Today, TRIPLE Copenhagen employs 28 professionals with significant
experience within the areas of digital strategy, creative and IA, branded
content, technology and analytics. TRIPLE Copenhagen works with clients
including Rezidor Hotel Group, IKEA, Hotel Missoni, and DONG Energy.
About LBi:
LBi is a global digital marketing and technology agency, blending insight,
creativity and expertise to solve business problems. The largest genuinely full
service agency of its kind in Europe, LBi provides the full range of digital
capabilities, including digital strategy, branded content, service design,
media, CRM, technology, managed hosting and support services. The Company
employs approximately 1,400 professionals located primarily in the major
European, American and Asian business centers; such as Amsterdam, Atlanta,
Berlin, Brussels, London, Milan, Mumbai, New York, Paris and Stockholm. LBi is
listed on Nasdaq OMX in Stockholm and NYSE Euronext in Amsterdam (symbol: LBI).
www.lbi.com
[HUG#1386883]
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Datum: 22.02.2010 - 01:32 Uhr
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