BioGaia signs exclusive dealership agreement with Nippon Access
(Thomson Reuters ONE) -
BioGaia has signed an exclusive dealership agreement with Japan's largest food
and supplement wholesaler NIPPON ACCESS, a subsidiary of Japan's 5(th) largest
trading company, ITOCHU Corporation.
ACCESS will distribute all of BioGaia's existing own branded products, except
for the chewable tablet, in Japan and will develop and launch BioGaia branded
products for dairy, functional food, beverages, infant formula, baby food and
food for elderly in collaboration with BioGaia Japan. NIPPON ACCESS distribution
network covers all retailers nationwide in Japan.
ITOCHU and ACCESS are focusing on the preventive health care business by
building a supply chain in collaboration with "convenience store" chains, day
care centres and hospitals. The BioGaia products will be flagship products in
this business strategy.
The ITOCHU Group, which was founded 1858, is a conglomerate comprising 700
companies and 55,000 employees, with networks in every type of business. Part of
their holdings are two "convenience store" chains "Family Mart" and "Mini Stop"
with more than 15,000 outlets.
NIPPON ACCESS was founded 1958 and has 3,100 employees, with gross sales of 1.3
trillion JPY (2009). ACCESS is the distributor in ITOCHU Group's food and drug
business. It is the largest general food wholesaler in Japan and Asia and covers
all type of distribution channels for food, supplements and drugs.
"Since BioGaia Japan was founded in 2006, we have focused on finding the best
partner to build our own brand in this big and competitive market. Our top
priority has been to create a sustainable business in Japan with our own brand
sold directly to the trade and not through license agreements. We finally
entered into this agreement with the company we judge to be the best partner in
Japan, who has sufficient business resources for marketing and distribution"
says Keitaro Nomura, President, BioGaia Japan.
"We have invested a lot of resources to find the right business model and
partner in Japan. With the agreement with ITOCHU/NIPPON ACCESS we will be able
to work through all possible distribution channels with almost all our products
and reach consumers in a multitude of ways. In addition we do this without
affecting our existing valued clients Erina, Chichiyasu and Earth BioChemical
who retain their exclusive agreements within their respective areas. It is with
great expectations that I am looking forward to the cooperation with
ITOCHU/NIPPON ACCESS Group" says Peter Rothschild, President BioGaia AB.
Latest press releases from BioGaia:
2009-12-09 Changed date for BioGaia´s Year-end
report
2009-12-08 BioGaia nominates two Executive Vice
Presidents
2009-10-22 Interim report 1 January - 30
September 2009
For additional information contact:
Peter Rothschild, President, telephone: +46 8 -555 293 00
Jan Annwall, Executive Vice President, telephone: +46 8-555 293 00
BioGaia is a biotechnology company that develops, markets and sells probiotic
products
with documented health benefits. The products are primarily based on the lactic
acid
bacteriumLactobacillus reuteri (Reuteri), which has probiotic, health-enhancing
effects.
The class B share of the Parent Company BioGaia AB is quoted on the Small Cap
list
of the NASDAQ OMXNordic Exchange Stockholm.
www.biogaia.com
[HUG#1386451]
Press release Feb 19,2010 (pdf): http://hugin.info/86913/R/1386451/345141.pdf
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Datum: 19.02.2010 - 04:41 Uhr
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